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BroadSign’s New Software Gives Unprecedented Power to Operators of Digital Signage Networks


WEBWIRE

MONTREAL, March 10, 2005 -- BroadSign, Inc. has released a new version of its software designed to manage medium-to-large networks of digital signs. The Digital Media Logistics Suite 4.0 (DMLS 4.0) gives network operators unparalleled range of control: from scheduling and playing back media files to back-end monitoring and remote troubleshooting.

BroadSign(TM) DML Suite 4.0 is built specifically to help network managers minimize operational costs and revenue loss, as well as reduce hardware and networking expenses.

The new version of DML Suite has absorbed the latest feedback from the fast-growing digital signage market. Following customer requests, The DMLS 4.0 now enables operators to:

- Customize user interface to match the client company’s workflow
- Reduce training time, due to simplified intuitive front-end
- Take important decisions faster, due to enhanced reporting capabilities
- Analyze campaigns easily
- Run playback software on Linux OS, if required
- Sell network media space to media buyers, due to industry standard ad sales process

“We asked some of our clients and prospects to evaluate the new version of DMLS,” says Benjamin Mathieu, President and CEO of BroadSign Inc. “The response we are getting is that this is a mature application that covers all aspects of digital signage business, such as managing media space inventory, media content and the network infrastructure. DMLS 4.0 represents a new generation of digital signage solutions that will help this novel type of advertising to successfully compete with traditional mass media,” says Mr. Mathieu.

Following the DMLS 4.0 release several prospects have confirmed their decision to migrate from other vendors’ platforms to BroadSign’s solution.

About BroadSign:

BroadSign, Inc. is a worldwide provider of digital signage solutions. The company’s core product, BroadSign(TM) Digital Media Logistics Suite (DMLS), resolves the challenges facing operators of digital signage networks: the need for scalability, ad sales functionality and cost-efficiency.

BroadSign combines extensive expertise in digital signage software, media, innovative marketing, and information technology. The head office is located in Montreal, Quebec, Canada and sales offices are operating in the US and Europe (France).

BroadSign’s software is currently used to operate digital signage networks in shopping malls (USA, Dubai), DVD dispensing machine chain (USA) and other venues. A number of pilot projects powered by DMLS are also under way in grocery stores and retail banks (USA, Canada and Europe).

For more information please visit www.broadsign.com Or email: moreinfo@broadsign.com.



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