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Article Marketing with - How to Write an Engaging Article


(York March 25 2013) Have you ever wondered how your article can stand out in the endless ocean of content that is available on the Internet? The more popular your field is, the more competition you have in attracting readers to your content. Even if you are involved in a relatively new field, you can count on the fact that your niche will become more popular. Eventually, your content will have to struggle for its place in the online hierarchy of content.

However, article marketing company has some good news. Creating articles that engage your readers comes down to one factor that is completely in your control: the quality of the article. The article submission site provides you with five tips that can help you create an engaging article:

First, it is important for an article submitter to write as if they are speaking to one person rather than to a huge crowd. Readers respond to articles that feel personal and that are geared toward answering one person’s question. Sometimes it may feel that you are writing to no one or just search engines. SEO article marketing is important, but if you want to write an engaging article it is absolutely imperative that you write for one person rather than a crowd.

Making an article unique also increases its potential to engage its intended audience. One complaint of publishers and readers is that there is so much content created that it can tend to repeat itself. Readers are looking for new information and a unique perspective rather than re-hashed content. They also crave content that shows personality.

Being creative in your teaching methods by using examples, metaphors and word pictures is also a great way to “paint a picture” for your reader and teach them new concepts. The better you are at teaching in your articles, the more relevant your content will be.

In addition, the better your articles are formatted, the easier they are to read.  Online readers tend to be in a hurry, so they skim articles rather than read them word to word from start to finish. If readers see an article that looks hard to read, they will almost certainly pass it by. In order to format your article for the easiest reading, consider using bullet points to draw attention to major points, subheadings to break up the information in your article, and numbered lists whenever possible. Also try to write in short paragraphs and sentences and ensure that proper grammar and spelling has been used.

Finally, in order to grab your readers’ attention from the very start, create a compelling headline for your article. The title is the very first thing that a reader will see and is often the only thing (aside from the article summary) that helps a reader decide if he wants to read your article or not. Your headline can make or break your article.
When you’re creating content, it’s not enough just to write an article. Ideally, you’ll be aiming to write content that engages your readers. This will make it so that your content stands out and doesn’t get “lost in the crowd”.

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