Why Most Home-Based Businesses Fail

Millions of home-based businesses fail each year because owners focus on “how” to make money working from home rather than pursuing what they really want to do, ending up with a business that ultimately lacks passion and becomes “work” rather than an enjoyable endeavor they first ventured to create. Many aspiring home based business owners blindly jump into the first opportunity that crosses their path rather than taking the time to find what ignites a passion within. They start a business because they think they can make money easily and somewhat effortlessly and not because it is something they enjoy doing.

 “What many people do is copy a friends idea for starting a home-based business or jump at the first opportunity that crosses their path.” says Kelly Robbins, MA, founder of www.TheCopywritingInstitute.com and blogger for the Work at Home Woman. “What’s more important than ‘how’ they make money is that people take the time to ensure the business is both a good fit and can be profitable” says Robbins. Studies show there are about 6.6 million home-based businesses that bring in over half of the household income – numbers which reflect a business rather than hobby mentality – which is mandatory for high profits.

Robbins recommends following these three steps before choosing a home-based business:

1. Look at your life overall and determine where you want to go
2. Have a clear and honest understanding of where you are at
3. Create a roadmap from where you are to where you want to go

Contact Information

Kelly Robbins

Owner

The Copywriting Institute

Contact via E-mail