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Optibase Powers Heineken’s Interactive Multimedia Experience


Communication platform created by Sony, Heineken and New Business Generation

HERZLIYA, Israel – July 19, 2006 – Optibase, Ltd. (NASDAQ:OBAS), a leading provider of advanced digital video solutions, today announced that it is providing streaming video to ON, an interactive multimedia platform, initiated by Heineken, Sony and New Business Generation (NBG). Using the latest MPEG-4 AVC/H.264 technology, Optibase MGW 1100 carrier-grade IPTV platform is streaming video in bars, clubs, cafes and hotels across the Netherlands.

Optibase and Inside Technology, a Dutch importer, distributor and supplier of multimedia solutions provided ON with a new generation multi-media platform for an interactive communications experience.

Targeted at the 18-35 year old computer-savvy, SMSing generation, ON expands their interactive cyber-experience. The multimedia platform offers a variety of features such as push/pull messaging through companies such as Mr. MSG, a technical partner of ON. Exclusive live content and targeted advertising is fed into the MGW 1100 which streams high quality H.264/MPEG-4 video at an extremely low bit rate simultaneously to multiple locations over IP. Through the use of H.264 over IP networks, ON bypasses the satellite transmission, reducing costs significantly. The content is decoded by the advanced, compact Mr. MSG H.264 decoder for display on LCDs and plasma screens.

Yossi Aloni, VP Marketing at Optibase, commented, “We are proud to be powering the Heineken, Sony and NBG ON initiative. Our MGW 1100 integrated carrier-grade, high availability IPTV platform is ideally suited to streaming next generation MPEG-4 AVC/H.264 to the hospitality sector. The MGW 1100’s live and on-demand streaming capabilities, DVD quality video and multi-channel support provide ON with a sleek, compact streaming video platform.”


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