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Article Marketing Tips from How to Anticipate the Needs of Your Target Market


(York Monday February 18 2013)  Often a business or store will attempt to maximize their sales by anticipating the needs of a customer. For example, on a rainy day, a business may display a rack of umbrellas at the entrance to their store, a welcome sight to any individual who might have left their umbrella at home that day.

The idea of anticipating the needs of a potential consumer is also transferable to free reprint articles. gives advice on how to think ahead and plan for what readers want and need in an article.

Start at the beginning…

“Beginners need very basic information, probably more basic than you would imagine” say “I think a lot of writers overlook the very elementary parts of their niche because they assume that ‘everyone knows that already.’” When someone asks a basic question, the tendency is to quickly answer it and then dismiss it.

One interesting thing the article marketing company has noticed after many years of teaching people about article marketing is that you can write an article on a particular topic, and some people will still be confused even after the issue has been explained in detail. He says one reason for this is that people learn in different ways. Another explanation is that sometimes it can take circling a topic from several different angles before it finally sinks in.

What are the major challenges a reader faces?
Believe it or not, psychology and empathy play major roles in the article creation process. It’s not enough just to teach the facts. You also need to consider what other types of challenges your readers may be facing in learning about your niche.

Some writers lack confidence because they don’t have a great knowledge of their niche yet. They need a different type of encouragement and instruction than someone who is a veteran in their field. The same is likely true in your own field. You will have many different readers from different backgrounds and at different levels of skill and development, but if you listen to your readers there will be some common challenges that they face that you can help them with in your articles. It’s all about paying attention and anticipating what your readers need say

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