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Top Interior Design and New Home Model Merchandising Expert, Lita Dirks, to Speak at 2013 National Sales & Construction Conference


Fresh off a successful speaking tour at the recent International Builders Show in Las Vegas, leading design and model merchandising expert, Lita Dirks, is slated to speak at the upcoming Epcon Communities 2013 National Sales & Construction Conference.  Scheduled for February 12 - 14 in Columbus, Ohio, the conference invites Epcon Builder Franchisee Partners to convene, reconnect and learn from a variety of programs and speakers.

During her program, “The Details in the Design,” Ms. Dirks will share thoughtful, practical and affordable design and merchandising details that Epcon builder partners can work into their own marketing programs.  Attendees can expect a comprehensive program, which will break down the details in three Epcon model homes and show how professionally merchandised models help elevate builder respect, promote product value and provide the platform for increased sales.

Not one to hold back on design secrets, Dirks declares, “Details tell the story. The true delight in a simple detail can make a dramatic difference,” adding, “since they are the true difference maker, we’re passionate about design details at Lita Dirks & Co. I enjoy, and am honored to be asked to offer my insight at respected builder industry conferences like this one.”

This year’s Epcon Conference also features dynamic keynote speaker and expert sales advisor, Myers Barnes; customer service and experience expert, Shep Hyken; Internet sales conversion master, Mike Lyon, and distinguished trainer, author and construction consultant, Mark LaLiberte. “I am excited and honored to be part of such a remarkable group of speakers at this dynamic conference,” says Dirks. 

Lita Dirks is the Founder and President of Lita Dirks & Co., long established as one of the nation’s most versatile and award-winning interior design and model merchandising firms.  She and her experienced staff have designed and merchandised homes for large and small companies for over 30 years. Her firm comprises a team of NCIDQ certified designers who bring quality and highly awarded designs to their clients.

The firm is located at 5300 DTC Parkway, Suite 150, Greenwood Village, Colorado, 80111.  Phone: 303-761-7225.


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 Model merchandising
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