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Dr Veit U.B. Schenk releases free social media training to help small business owners understand and use social media

Many Small Business Owners are confused about how to use social media for business. Dr Veit U.B. Schenk’s Small Business Advisory Helps Business Owners understand & leverage social media effectively.


BERLIN, DE. - Many Small Business Owners are overwhelmed by new technologies such as social media - specifically how to use them effectively to generate new leads and sales for their business.

“For example,” says Dr Veit U.B. Schenk, CEO of Caliga Consulting, ”most small business owners think they are doing well when it comes to ’using social media’, simply because they have a Facebook page.”

“But then they quickly realize,” Dr Schenk explains, ”that just ’being’ on there doesn’t help generate leads and sales.”

The main reason why most business owners struggle with social media is because they fail to understand that THE #1 currency of social media is “engagement”.

Creating genuinely engaging social media presences is usually (considered to be) too time-consuming.

As a result, most social media training unfortunately promotes a curation & automation style which requires very little hands-on work.

"This can indeed lead to a large number of likes, but in reality almost always to very low engagement and hence very few people who end up buying,” elaborates Dr. Schenk.

Given the reality of operating a small business, and the amount of - often conflicting - information available to small businesses it is easy to see why most small business owners are confused and overwhelmed by the new technologies available to them, and instead continue to do ’business as usual’.

The problem with this ’head in the sand’ approach however is more and more people come ’online’ and expect their local businesses to follow suit.

If one business doesn’t have an engaging social media presence, they’ll simply go to the one that does.

“What we see in practice,” observes Dr Schenk, ”is that providing a good price and solid customer service are no longer enough! People want to be entertained, be part of a community and continue the conversation they are already having on Facebook.”

To help small business owners understand how to use social media in the most effective way, Caliga Consulting has launched a free service that provides “dummy style” advice on new technologies specifically for small businesses.

Visitors to the website will find a complimentary copy of Dr Veit U.B. Schenk’s “Social Media Done Right” Guide which includes several case-studies of social media presences that work (and those that don’t), plus a simple process for creating a solid social media foundation that ultimately leads to sales.


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