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The AOL on Network Reveals Top Video Stats for 2012


Kim Kardashian and Hurricane Sandy Tops Among Video Views

New York, NY – – The AOL On Network, AOL’s curated experience for all of its premium video offerings, today announced its 2012 viewership stats for a variety of categories including most watched celebrities, news events, how people watched and more. As one of the top 10 video platforms online with more than 53 million unique visitors per month*, AOL’s snapshot reflects what was most important to audiences in 2012.

“Online and mobile video viewership grew by leaps and bounds in 2012,” said Ran Harnevo, SVP of The AOL On Network. “At AOL, we understand that consumers are seeking high-quality video. This is why we launched The AOL On Network and provided a one-stop shop for audiences to see the most timely, entertaining and informative videos on every topic and on every device.”

Most Watched Events
1. London Olympic Games
2. Elections
3. Emmy’s
4. Oscar’s
5. Hurricane Sandy

Most Socially Shared Topics
1. Hurricane Sandy
2. Elections
3. Aurora Movie Theater Massacre

Most Watched Celebs
1. Kim Kardashian
2. Kanye West
3. Tom Cruise
4. Justin Bieber
5. Katie Holmes
6. Rihanna
7. Kristen Stewart
8. Kate Middleton
9. Robert Pattinson
10. Bradley Cooper

Most Watched Celebrity Offspring
1. Suri Cruise
2. Willow Smith
3. Maxwell Drew Johnson
4. Shiloh Jolie-Pitt
5. Sasha and Malia Obama

Most Watched Female Singers
1. Rihanna
2. Beyonce
3. Lady Gaga
4. Katy Perry
5. Madonna
6. Taylor Swift
7. Adele

Most Watched Olympians
1. Gabby Douglas
2. Michael Phelps
3. Ryan Lochte

Most Popular Categories/Channels
1. Entertainment
2. News
3. Style
4. Food
5. Health

Viewership by Desktop
1. Windows (93%)
2. Mac (6%)
3. Other (1%)

Viewership by Smartphone
1. iOS (52%)
2. Android (47%)
3. Other (1%)

Viewership by Tablet
1. iOS (41%)
2. Android (36%)
3. Other (23%)

*comScore Media Metrix, October 2012 Content Videos Only


About AOL
AOL Inc. (NYSE:AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.


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