Digital Standard, Inc. Launches Online Extension of its Brandable Mobile Community; Ad-free social networking site links mobile and online users, gives brands a direct relationship with their customers

PLANO, TX – July 13, 2006 – Digital Standard, Inc. today officially launched MySaki.com, an online extension of its popular mobile service, Saki Mobile. MySaki.com adds an exciting social networking element to the mix. It is the first brandable community and the first to fully fuse subscribers’ online and mobile lifestyles. This broad capability gives lifestyle brands a powerful new opportunity to leverage the benefits of social networking including viral growth and targeted marketing in order to increase customer loyalty, brand awareness, presence, and revenue.

Consumer Feature Highlights
Unlike current social sites offering a limited subset of features for mobile access, MySaki.com was built from the ground-up to integrate user profiles, themes, photos, friends list, Avatar IM, social calendar, and more across both mobile phones and online pages. Users now have the ability to instantly update their profiles, publish photos, and interact with each other from a PC or a mobile phone. MySaki.com facilitates targeted real-time content based on each user’s persona, lifestyle interests and favorite brands.

MySaki.com offers a growing list of new features:

• Profiles
• Avatar Instant Messaging
• Themes/Wallpapers
• Social Calendar
• RSS Favorites Publishing
• Reviews and Ratings
• Photo Sharing
• Movable Modules
• And More


Brand Opportunity
Contrary to most social networking sites which primarily rely on ad revenue from banner-ads and pop-ups, MySaki.com is 100% ad-free. The service does welcome and encourage brand participation but only through user controlled interactions. This opt-in, permission based approach to the end user is a core company philosophy.

Major consumer brands can take advantage of the viral growth and interaction enabled by social communities. By combining unparalleled knowledge of the subscriber including their interests, likes, dislikes, preferences and even geographical location; brands can offer products and services with an unprecedented degree of precision. For the first time, a persistent one-to-one relationship with consumers can be established, a relationship that is truly mutual and compelling. No other medium can offer this relationship.

For Brands, current features and capabilities include:

• Fully private labeled online and mobile service
• M-Commerce, e-commerce as well as integrated billing
• Instant virtual focus groups provide real-time, high-value knowledge of your customer
• Flexible co-branding through themes and events
• Friend locator maps include location specific marketing – e.g. events, retail locations

Pricing and Availability
MySaki.com offers a free trial. Visit www.MySaki.com to join.

About Digital Standard, Inc.
Digital Standard, Inc. (DSI) is a wireless platform and applications company that enables lifestyle brands and wireless operators to deploy innovative mobile data services for consumers. DSI is the force behind Saki™, a breakthrough technology that pioneers the mobile experience by delivering the most compelling communications, m-commerce and entertainment capabilities to consumers, anytime, anywhere. Major brands use Saki Mobile Services™ to easily create, manage and deploy exclusive content that is fully-equipped with a suite of subscriber management capabilities including premium pay services, mobile marketing, demographic management, hosting, billing and customer support. For more information please visit www.dsimobile.com.

© 2006 Digital Standard, Inc. Saki™ is a trademark of Digital Standard, Inc. Other company and product names may be trademarks of their respective owners.

Contact Information

Aaron Mathews

Director, Marketing and Strategic Development

Digital Standard, Inc.

Contact via E-mail