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Hot B2B Internet Marketing Tip for 2013

Gary Terrazas, B2B Internet Marketing Intelligence Provider of B2B iMarketing shares the single hottest Business to Business (B2B) marketing tip for 2013 and offers some truly compelling insights to justify this assertion.


“According to, 2.3 billion people worldwide are online. That is a staggering one third of the entire global population! And it is a market that is growing at super nova speed. Building on a growth rate of 528% over the last 11 years, this astounding growth rate is accelerating, thanks to rapid advances in broadband and smartphone technology,” explains Terrazas.

This phenomenal growth of the online market has certainly not escaped the attention of Business to Consumer (B2C) marketers, a fact that is evidenced by global e-commerce sales data from Goldman Sachs, which shows that online sales figures have grown from $572.5 billion in 2010 to $820.5 billion in 2012. And this market is expected to swell to an astounding $963 billion in 2013!
“Within this vast and rapidly growing online market there is a very distinct and lucrative sector that remains largely untapped: the large and constantly growing B2B online market,” notes Terrazas.

"This is because of one simple reason: the Internet is often regarded as a consumer medium, mainly used for entertainment purposes. The reality, however, is that rapidly increasing numbers of businesses and company buyers - just like consumers - no longer page through the Yellow Pages, phone the Directory Service or wade through magazines to find the products and services they require.

“They simply search the Internet, which allows them to analyze, compare and research products, prices and brands easily and instantly before making a purchasing decision. By implementing tried-and-tested online marketing strategies, designed exclusively for B2B marketers, you can tap into this decision-making process, placing your company’s products and services in front of the right people - businesses and company buyers who are looking for your company’s products or services; at the right time - during the crucial decision-making process, when they are looking for it; and in the right format - providing the precise information required to slant the decision-making in your company’s favour.”

In this way, says Terrazas, savvy B2B marketers can position their company’s products and services light years ahead of the competition, and tap into the vast and rapidly growing B2B online market quickly and cost-effectively.

B2B iMarketing has also published a selection of must-read articles on its website, revealing practical information that all B2B marketers have to know to ensure their online B2B marketing success, as well as a number of guides, condensing more than a decade of experience and expertise in online B2B marketing, which details step-by-step systems designed exclusively for companies looking to tap into the vast and rapidly growing online B2B market.

“Feel free to visit our website to discover important insights you need to create success in your B2B online marketing efforts. Once understood, these insights will elevate your B2B online marketing efforts to a new level of success and profitability,” says Terrazas.

Progressive B2B marketers who tap into this massive growth market with proven strategies and systems have a huge opportunity to expand their markets - even globally - and to reach millions of businesses in a streamlined and exceptionally cost-effective way.

“In fact, the online B2B opportunities are so vast that I believe that if a critical mass of organizations begins to tap into this market, the global economic recovery can be accelerated exponentially,” concludes Terrazas. “And, as such, my single hottest B2B marketing tip for 2013 is this: take your B2B marketing online. It is simpler, faster and more cost-effective than most B2B marketers expect, if proven step-by-step systems are implemented. These systems will allow B2B marketers to improve - significantly - their return on investment in online marketing and to produce exceptional marketing results in 2013.”


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