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South Florida Marketing Group to Reveal Bold Marketing Strategies in Live Event

Study shows marketing effectiveness declining, but the members of GKIC Miami Chapter, a marketing group in South Florida, are repeatedly bucking this trend with bold strategies to be revealed in live event for small businesses, December 6th, 2012.


AVENTURA, FL – Andrew Cass, director of Glazer-Kennedy Insider’s Circle Miami Chapter, a South Florida marketing group founded by serial multi-millionaire entrepreneur, best-selling author, and marketing advisor Dan Kennedy; announced the group will host a free live event for small businesses and entrepreneurs in the area. The special session dedicated to not-yet-members will take place December 6th, 2012, 3-6 pm, in Aventura, Florida; when the one element that has separated all top businesses from all struggling businesses in 2012, will be revealed.

“This is a time of great opportunity, if we make it so,” says Kennedy, “Entrepreneurs and small business owners need this marketing information so they don’t remain imprisoned by the economy.” During a recession, companies of all sizes assume marketing budget cuts are the only way to survive. But according to a research conducted by professors Ranjay Gulati and Nitin Nohria at Harvard Business School, companies that master the delicate balance between cutting costs to survive today and investing to grow tomorrow do well after a recession. “These companies reduce costs selectively by focusing more on operational efficiency than their rivals do, even as they invest relatively comprehensively in the future by spending on marketing, R&D, and new assets.”

According to the 2012 Marketing Benchmark Report, in 2011 marketers experienced severe declines in the tactical effectiveness for many of their marketing channels, when compared to the previous year. Multiple tactics declined by 50 percent or more. The declining effectiveness of known marketing tactics led marketing executives to report a second successive downward revision to total marketing budgets in the third quarter of 2012, as stated by the Institute of Practitioners in Advertising.

At the GKIC South Florida marketing group, small business owners, professional marketers, and entrepreneurs, discover and test effective new marketing strategies, and share the exact steps to avoid costly mistakes and make successful investments. Mande White, GKIC Miami Chapter Marketing Director and partner, guarantees that “through a collective and expert effort, members can benefit dramatically from the disclosed tactics and provided materials.”

“We have all been forced to look for new and improved ways to achieve our goals and produce results,” said Andrew Cass. “At GKIC we push each other to get creative; to implement efficient systems; to be bold,” he continued. “Now we want to show other entrepreneurs how to experience growth in 2013 by highlighting a tool used by those that had breakthroughs in their business this year. During this special event, we’re also going to cover exactly how to create local or national authority through being published.”

For those interested in attending the GKIC free private event, a registration form and a brief invitation video by Andrew Cass are available at The registration deadline is Monday, December 3rd, 2012.

About GKIC
Founded by Marketing Guru Dan Kennedy, and with chapters all over the country, GKIC is a total business solution that uses online and offline direct response marketing systems, products, services and coaching programs, to find hidden opportunities and streams of income. GKIC and Dan Kennedy today influence more than one million business owners annually through the No B.S. Marketing Letter, books, products, coaching, live trainings and other resources.

The Renegade South Florida Entrepreneurs GKIC Miami Chapter is led by Director Andrew Cass and Marketing Director and partner Mande White; both co-authors with Dan Kennedy in The Ultimate Success Secret: South Florida Edition. Cass is one of the Direct Sales industry’s foremost experts and in-demand speakers on productivity and sales performance training. He is the founder and editor of the weekly eNewsletter, Direct Selling Insider, creator of the breakthrough CD program, Productivity Triggers, and Founder of Cash Control For Networkers - the #1 Direct Sales online coaching program for Network Marketing Professionals. Cass is also co-founder of Mobile Marketing company, RemarkaMobile. White has served as President of the American Marketing Association South Florida, and has helped generate over $5 million in additional revenue for her clients in over 10 years of Internet Marketing experience. More information about GKIC Miami Chapter can be found at


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