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Kaye-Smith Reports Rapid Growth Using Exstream’s Dialogue Software


July 11, 2006, Exstream Software, Inc. today announced positive reports from Kaye-Smith, a full-service integrated solutions provider located in Renton, WA using Dialogue since 2003. The company provides document outsourcing services to a wide variety of industries including financial services, insurance, healthcare, banks and credit unions. Kaye-Smith initially selected Exstream’s enterprise personalization software to bring its financial statements to the next level with the ability to insert personalized messages, graphics and cross-sell marketing campaigns into statements at run time. Today, Dialogue provides Kaye-Smith a common platform for the design, management, and delivery of all the complex types of documents it produces for customers—from highly personalized catalogues and gift books to statements that drive more donations for non-profit organizations. Since implementing Dialogue, the company has expanded its marketing services capabilities, streamlined document production processes, and experienced a faster time to market with fully personalized communications that drive increased response and customer satisfaction.

Flexibility, speed, scalability and ease of use were cited as key drivers in Kaye-Smith’s selection of Dialogue. Responding to growing opportunity in the variable data market space, the company takes advantage of Dialogue’s advanced campaign management capabilities to offer personalized document solutions that utilize white space as valuable real estate for inserting targeted marketing and informational messages according to specific customer profiles. Campaign messages can include variable text, charts and dynamically imported images. These 1:1 messages are incorporated into documents at run time, expediting time to market for the complex applications Kaye-Smith produces. Additionally, the company reports Dialogue’s high-performance engine is reducing processing time for many document applications from 24 to three hours, and its ease of use shortens the learning curve for new users.

“Dialogue’s robust features make it possible for us to grow our business in a very proactive way,” said John Davila, manager of the Database Group at Kaye-Smith. “We selected the software to add value to our financial statements, making them more relevant and understandable with targeted messages and graphics. Now we are doing so much more than that. For example, we are producing an extremely complex piece for a large non-profit organization that provides relief throughout the world. Part of the project includes donor statements with dynamically selected images based on donations, language requirements and personalization down to a certain child in a certain location. Dialogue makes a project like this possible. Because of Dialogue, we’ve been able to grow our business with value-added services that include very complex variable data document solutions.”

Kaye-Smith is also taking advantage of Exstream’s Application Solution Center (ASC) to handle its business growth in a creatively efficient and cost-effective way. A worldwide service offering, the ASC is staffed by a team of Dialogue specialists working collaboratively to deliver full-service, turnkey solutions for customers—from converting legacy document applications to creating new Dialogue applications. Kaye-Smith notes that using this service has allowed it to take on more business, accelerate time to market for certain time-sensitive customer communications, and free up key resources to focus on other core projects.

“Kaye-Smith is a leading edge enterprise committed to providing personalized document solutions to a very diverse set of customers, when and how they need them,” said Jamie Harris, vice president of service provider solutions at Exstream. “Dialogue is the perfect technology for a company like Kaye-Smith due to its single infrastructure that provides the breadth and depth of functionality to support constantly evolving customer communication requirements.”

For more information about Kaye-Smith visit

About Exstream Software:
Headquartered in Lexington, Kentucky, USA, Exstream Software provides a single platform for businesses around the world to create and manage higher quality, fully personalized communications of all types for delivery through batch, real-time and interactive channels. Companies in the financial services, insurance, service provider, telecommunications, utilities, hospitality, government and other industries benefit by getting communications to market as much as 85 percent faster, reducing document production costs up to 80 percent, and as much as tripling customer response.

For more information about Exstream Software and its market-leading Dialogue enterprise personalization software, visit, or contact Exstream at 859-296-0600 or

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