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Can Building Links Too Fast Hurt Your Website Ranking? tells all answer one of the questions every business owner with a website want to know: Can you build links too quickly for your website and what are the consequences of doing so.


York (Thursday 8 November 2012)  Today discusses the implications of building links too quickly for your website. In answer to the question can it hurt your website ranking, the article marketers state a resounding “Yes, if you build links too quickly, it can adversely affect your SEO, especially for a newer, less established website. That is why you need to limit the number of articles that you submit when using an automatic article submitter.”

Normally that is good news for a website owner, one of the most daunting things about doing article marketing when you’re submitting articles manually is the need to submit an incredibly high number of articles per month in order to see results. But when you are submitting automatically, just 8 articles a month for each website you’re marketing is plenty, presuming it’s an established site with lots of other backlinks out there. "That is the quantity of submissions that we recommend for members of,” they state.

For a newer site, or one that doesn’t yet have many backlinks built up, the article submission site advises a slower schedule, gradually building up frequency over time, as well as using other link building methods such as press releases, video submissions, forum posting, and so on. At some article submission sites, you can also use the ’ArticleTrickle’ feature which is offered on some article submission sites,  which allows you to have your article submitted to publishers gradually rather than all at once. With this feature you can choose to have your article submitted over 7 days, 14 days, 30 days, 60 days or up to 90 days. By “trickling” the distribution, you build links in a more organic way.

Why submit articles automatically? In case you’re wondering, “If building a lot of links too quickly is a problem, then why not submit articles manually, to just one or two directories?” The problem with that is that then you would not be submitting to enough sites to make much of an impact, either with search engines for SEO purposes, or to catch the attention of potential visitors to your site. Remember, article directories are some of the most highly-visited sites on the planet,  by having your article on as many as possible, you’re increasing the chances of siphoning of some of that traffic to come your way, as well as linking benefits.

Again, another source of links and traffic to your site that’s only achievable via an automated system. Article submissions are not much different to press release submissions, other than a different format of the content you need to submit. They both go out to lots of different sites that end up publishing them and linking back to you. It’s unlikely you’d want a press release to go to as few outlets as possible, so it would get seen as little as possible

The result is a gradual building of links that appears natural and organic to search engines say

For more information on link building and article marketing read the blog here or contact


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