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New Mobile Marketing Tools Mark a New Era in Business

From Talk to Shop, Mobile Phones Have Become the Number One Means of Commerce and Communication of Modern Age


MIAMI, FL – As handset technology becomes even more advanced, and coverage more ubiquitous, new mobile marketing tools start to surface, allowing businesses to capitalize on the growing trend. The International Telecommunication Union, the United Nations agency responsible for information and communication technologies, reported that 6.1 trillion SMS texts were sent in 2010, and total revenues from industries incorporating SMS protocols exceeded $110 Billion in U.S. dollars during that year.

The shift from e-commerce to m-commerce is visibly upon Modern Society, as mobile becomes a key conduit through which people connect with each other and the world. Short Message Service (SMS) texts have become the most common form of digital communication. So it is of no surprise that a growing number of businesses are integrating to their repertoire strategies such as customer list-building, text marketing, mobile website optimization, and customized app development.

According to Jason Spero, head of global mobile sales and strategy at Google Inc., the reason why SMS became so popular from a business standpoint, is very simple. In recent interview with Emily Chang on Bloomberg Television, Spero stated: “We’re living through a massive change in consumer behavior that is driven by smart phones and persistent digital connectivity everywhere we go”. Spero brings up the fact that the modern consumer has now the ability to pull up product information, pricing, and locations of nearby outlets at the touch of a button, so a purchase decision can be made from virtually anywhere.

As observed by a study from Brand Anywhere and Luth Research, businesses that simply offer mobile-optimized sites have shown an increase in consumer engagement of 85%, with 51% of consumers reporting they were more likely to purchase from them.

That is of no surprise to Andrew Cass and Michael Force, two renowned marketing experts, and founders of RemarkaMobile, a results-driven mobile marketing service that focuses on customized mobile-list building and SMS text marketing. The two veterans combine technological know-how, extensive industry experience, and proven direct marketing sales mastery; and are now applying their expertise to show even small businesses and new SMS entrants how to capitalize on tested techniques, rather than suffering through costly bouts of trial and error.

According to Cass, the demand for mobile marketing services is growing so quickly, RemarkaMobile is expanding its services nationwide and looking to train entrepreneurs to become Certified Mobile Marketing Advisors in cities around the nation. “Our unique Program is an opportunity to start a profitable new business by becoming the go-to person and trusted authority on a subject most business owners are currently striving to include in their marketing tool set”. More information about current mobile marketing tools can be found at; and those interested in becoming a RemarkaMobile Certified Mobile Marketing Advisor will find further details on the dedicated website

About RemarkaMobile
RemarkaMobile is a group of highly trained Certified Mobile Marketing Advisors that specializes in providing results-driven mobile marketing strategies – from customized mobile list-building and SMS text marketing to mobile app development and mobile website optimization. More information is available at


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