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Ernst & Young announces PSKW CEO Robert Previdi is the Entrepreneur Of The Year® 2012 Award winner in New Jersey


Bedminster, NJ — July 17, 2012 — Ernst & Young LLP today announced that Robert Previdi, CEO of PSKW, LLC, a leading provider of biopharma loyalty relationship marketing services, received the Ernst & Young Entrepreneur Of The Year® 2012 Award in the Marketing and Advertising Services category in New Jersey. The award recognizes outstanding entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance, and personal commitment to their businesses and communities. Previdi was selected by an independent panel of judges, and the award was presented at a special gala on June 27, 2012 at the Hyatt New Brunswick.
“Success in business should be measured in two ways,” noted Previdi. “The first is by how well the company is doing as a business, and the second is by how well our people are doing as individuals. PSKW is enjoying remarkable success by both measures, and it is an honor to be at the helm of such an exceptional team.”
As a New Jersey award winner, Mr. Previdi is now eligible for consideration for the National Entrepreneur Of The Year 2012 Award. Award winners in several national categories, as well as the National Entrepreneur Of The Year Overall Award winner, will be announced at the annual awards gala in Palm Springs, California, on November 17, 2012. The awards are the culminating event of the Ernst & Young Strategic Growth Forum®, the nation’s most prestigious gathering of high-growth, market-leading companies.
Now in its 26th year, the Ernst & Young Entrepreneur Of The Year Program has honored the inspirational leadership of such entrepreneurs as Jeff Bezos of, Michael Dell of Dell Inc., Herb Kelleher of Southwest Airlines, Fred Smith of FedEx, Larry Page and Sergey Brin of Google, Richard Schulze of Best Buy, Andrew Mason of Groupon, Mindy Grossman of HSN, Inc., Reid Hoffman and Jeff Weiner of LinkedIn, and many more.

PSKW is the innovation driver in biopharma loyalty relationship marketing. From co-pay incentive cards, vouchers, and coupons to leading-edge digital and mobile adherence marketing techniques, the PSKW team works as a strategic partner with brand teams to effectively and efficiently build trial, compliance, and adherence. Website:


 Robert Previdi
 Ernst & Young
 loyalty marketing

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