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Lightspeed Completes High-Resolution Display For Mercedes


Bellevue, WA 02/27/2005: Lightspeed Design Group ( announces the successful production and presentation of a unique, high-resolution display for Mercedes Benz at the Los Angeles Auto Show, January, 2005.

Exhibit designer, Dimensional Communications, Inc., of Northvale, NJ created an original display concept for their client, Mercedes Benz, to highlight four of their new car models. The display used two sets of four 60" plasma screens mounted vertically with Lightspeed’s digital media server technology, DepthQ, delivering a resolution of 1366 x 768 each.

The Production involved using a Mark Roberts Motion Control, Cyclops, the largest and most sophisticated motion control system available. Lightspeed shot 3,600 individual high-resolution (4K) stills using a “go-motion” technique which keeps the aperture of the camera open while the camera is being moved from key-frame to key-frame, creating realistic motion blur in the final 24 frame per second animation sequence. Lightspeed also created custom light-boxes using 120 8’ Kino-flow florescent lights.

This display will be featured again at the New York Auto Show, April 2005.

The ultra high-resolution display was driven by Lightspeed’s proprietary digital media playback software, DepthQ. DepthQ cost effectively delivers high-resolution media playback to theaters, museum exhibits, portable theaters, motion simulators, and corporate events. DepthQ is being used by some of the most image-conscious companies in the world, such as Disney Imagineering and Imax Corporation. It has proven a cost effective and very reliable method for delivering high-resolution 2D and 3D HD video content.

About Lightspeed:

Lightspeed Design Group, headquartered in Bellevue, Washington, is a highly skilled visual communications company providing creative design services for corporate events, museums and attractions. Lightspeed Design’s prestigious client list includes: US Army, Mercedes, Procter & Gamble, Nintendo of America, Continental, Science Museum of Minnesota, Busch Entertainment (Sea World).

About Dimensional Communications:

Dimensional Communications, Inc., designs and builds integrated communication structures for trade shows, interiors, specialty retail spaces and museums. Dimensional Communications is in the business of creating high-impact experiences that break through the clutter of everything competing for your visitor’s attention. Please visit to learn more.

Contact: Jeff Rische, Lightspeed Design Group, 1611 116th Ave NE, Suite 112 Bellevue, WA 98004 USA Voice: 425.637.2818 Fax: 425.696.0115 Email:


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