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Link Building - It’s Only Natural; From SEO Services Company Metalfrog Studios Limited

An Article about quality link building and the reasons why there are no shortcuts to ensuring that the links you build are quality, ethical and Reliable


Link Building - It’s Only Natural. A lot has been discussed in recent times  about the importance and reliability of a natural back link profile, especially since Google released the Penguin algorithm update. A lot of people are asking "Is it possible to actively build links and still have a natural back link profile?”

The answer is that true, honest, ethical link building is more vital than ever before. The relevance and importance of this part of overall SEO services has not diminished. The main change is that link spamming, or link farming, will not and does not work any more.

“Throwing your web link to thousands of farm sites, directories and fully automated back link networks has lost its power, and they in turn have lost their authority. Taking into account the fact that these links never were useful to a real web design company, I find it amazing that Google has taken so long to react to this and to devalue these types of back links,” states Chris Wheeler, Managing Director of Metalfrog Studios Limited.

Link building is not about manipulating search rankings.

Higher search engine rankings will come as a consequence of ethical link building. The main purpose of link building (and SEO in general) is to get focused visitors to your website, not simply visitors alone.

Ethical back links could help you with the following:

  1. Back links could increase the search engine rankings of your site
  2. Back links could help you to get targeted visitors
  3. Back links could  help your company reputation

If your link building activities are targeted to achieve on 2 and 3 then 1 will come as a consequence of 2 & 3.

Link building can lead to a natural back link profile

The reason why some think that link building leads to an unnatural back link profile is that they confuse link building with link spamming. SEO is not spamming and the whole  industry has suffered from people using the term ’SEO’ to sell their spamming products.

The key to a natural back link profile is a simple question: “Could the link exist without asking for it?” Many people just don’t link to your site because they don’t know it or because they don’t have the time to research links about a topic.

Help these people who would naturally link to your site by telling them about content which is link worthy on your site, but which is also related to their site. Asking the right people for the right reason often leads to much better results than the scatter gun approach that is used by many companies.

For the foreseeable future, good back links will remain the most important factor in Google’s ranking algorithms.


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