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Cerritos Infiniti Confirms, Infiniti Helps Charity With $1,000,000 In College Basketball Sponsorship Related Donations

Coaches vs. Cancer and Ronald McDonald House Charities of Central Ohio Are Among 33 Charities Receiving Funds Thanks to Fan Support.


Cerritos Infiniti is excited to confirm, Infiniti completed another winning year of support for NCAA® Division I men’s basketball, the National Association of Basketball Coaches (NABC), and various coaches’ charities with a check presentation ceremony at Infiniti Americas Headquarters.  There was more than $1,000,000 donated during the 2011-2012 season.
Ohio State University men’s basketball coach, Thad Matta, received a $100,000 check for his charity, Ronald McDonald House Charities of Central Ohio, for winning the annual “Infiniti Coaches’ Charity Challenge.”  Coach Matta, with support from his Ohio State Buckeye fans, bested 47 other NABC NCAA Division I men’s basketball coaches in the annual competition.  Fan participation determined the ultimate winner by voting online over an eight-week period.  The other 47 coaches’ designated charities received $5,000 each from Infiniti, for a total donation of $335,000 for the event.  Receiving the $100,000 check from Infiniti and Matta was Dee Anders, CEO and executive director, RMHC of Central Ohio.
In addition, Saint Joseph’s University men’s basketball coach Phil Martelli, Chair of the Coaches vs. Cancer Council, received Infiniti’s donation of $700,000 for Coaches vs. Cancer, a nationwide collaboration between the American Cancer Society and the NABC.  The total amount, a significant increase from previous years, was a direct result of fan participation in the Infiniti sponsored online “Round by Round” bracket game during the NCAA® Division I Men’s Basketball Championship.  Joining Martelli for the award were representatives of the American Cancer Society and NABC.
Coaches vs. Cancer is a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC) that empowers basketball coaches, their teams, and local communities to make a difference in the fight against cancer.  The program leverages the personal experiences, community leadership, and professional excellence of basketball coaches nationwide to increase cancer awareness and promote healthy living through year-round awareness efforts, fundraising activities, and advocacy programs.

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