Deliver Your News to the World, Inc. and the Independent Running Retailer Association Partner to Provide Industry Solutions to Running Retailers


April 23, 2012 –, Inc. (SignMeUp) and the Independent Running Retailer Association (IRRA) have teamed up to provide marketing and education for IRRA members. SignMeUp has pledged to give the IRRA $25,000 per year over the next 5 years to support marketing and business knowledge programs for specialty run retailers. The sponsorship is a natural partnering for the two: IRRA and SignMeUp are like-minded organizations that have both put their stake in the ground to back locally owned, independent running retailers. Going forward, they will work together to foster top-producing running shops across the country.The IRRA is an advocacy organization, providing a voice for the local running store. Their membership body represents over 60% of all specialty run retail volume and over 90% of all specialty run wholesale volume in the United States.

The IRRA creates programs that help retailers save money on recurring expenses so they can be more profitable and competitive. They also provide tools to help owners develop thriving businesses, thereby making an impact within local communities.As a result of the collaboration between and IRRA, among new services being provided to IRRA member running retail stores are the SignMeUp+ program, which integrates the store’s customer events, loyalty reward incentives and customer data management into one powerful tool.“The partnership between the IRRA and is one of the most important relationships we have put together in our 13 years of being in business”, says Todd Bellino, Vice President of Business Development at, Inc.  “As a Company, we are completely focused on delivering software and services to help specialty retailers drive more foot traffic, create store sales and increase customer retention.  Our investment in the education of the [IRRA] members illustrates our relentless pursuit of maximizing membership value.”

The SignMeUp+ program is groundbreaking technology that merges merchant transaction processing, customer purchase history, the RunFree loyalty program, brand funded promotional offers and event registration management into a seamless package that serves both the retail owner and the shopper experience. For a comprehensive look at all the SignMeUp+ program has to offer, see the short video.

For more information about SignMeUp, visit their website at

For more information about the IRRA or partnership opportunities, visit or contact Parker Karnan IRRA Executive Director at (206) 601-7019 or

About the IRRA:
The Independent Running Retailers Association (IRRA) was formed to promote the interests of independent specialty running retailers. The organization provides a forum to achieve excellence through education, communication, research, advocacy and member discount programs, while providing a support network to help running retailer business grow. The IRRA is made up of specialty running retailers and the vendors who support them. 

About SignMeUp:, Inc. is a provider of web-based software and services for event registration, membership management, subscriptions, ticket sales, donations and fundraising campaigns. Their industry-leading, web-based software and flexible solutions provide easy to use, professional services to more than 1,500 organizations.


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