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Proud Growth in a "Small but Mighty" American Business


Since its launch, Unique Online Furniture, Inc. has been striving to exceed client’s expectations when it comes to ordering online. From their client-first focus pre-sale and the integrated client touch points post sale, they have been consistent in their approach to give consumers the feel of a brick and mortar experience—though they will never physically enter their “store.” Proof that their method and mentality is appreciated by clients can be seen in their record setting year in 2011 and the subsequent hiring of their newest employee Christy Robinson.

Quinlan, TX: At the close of 2011, Unique Online Furniture, Inc.  saw record numbers in their year to date sales at their flagship site and its sister sites. Proud and impressed, owner and founder of this American small business, Julia Ritzenthaler knew that changes were going to have to be made to continue the level of client focused service she had championed since Unique’s inception in 2005.

When ordering a product from one of Unique Online Furniture’s websites, the consumer is taken through a well developed, highly thought out client experience program. From the moment a call is answered, the focus is to make sure the consumer is making the perfect decision for their project. Whether the client is looking for a small sized bath vanity for their home or a large, custom chandelier for their commercial space, the goal is to remove the stress of buying something sight unseen by helping the consumer make an informed decision. The client service specialists go through a month long training process to make sure they have a rock solid foundation of product knowledge and niche expertise before they are allowed to answer client inquiries. In addition, a General Contractor, an Electrician, and a Designer are all on staff to answer any of the more technical questions consumers may have.

So, it came as no surprise then, that with the volume of sales rising and Ritzenthaler’s expectations remaining the same, a new addition to the team had to be considered. Ritzenthaler knew that she needed to find someone who would not only have a dedication to the company, but more importantly, a dedication to the client’s needs. She found that in a Maumee, Ohio woman named Christy Robinson. Robinson, a longtime acquaintance of the Ritzenthalers, had spent her previous 16 years working as a Pacemaker Technician at Northwest Ohio Cardiology Consultants. She loved her position, but was ready for a change from the medical office setting to something that was a bit more casual. This shift, though far from the field she was working in, turned out to be a great fit. “I love that I get to find creative solutions to my clients’ problems. Remodeling any part of your home is such a stressful task. It’s refreshing to be a part of a company that really understands that and puts so much focus on making the consumer’s life easier during their project.”

Now in her fourth month with the company, both Robinson AND Ritzenthaler couldn’t be more thrilled. Clients have already been speaking out through their testimonials about the personal attention that Robinson has brought to the table. Additionally, the company has been able to maintain their thorough client experience tradition by giving each inquiry the personal attention it deserves.  


 home furnishings
 bathroom vanities
 unique furniture

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