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Website Trust Seals Boost E-commerce


TEMPE, Arizona (April 2, 2012) Although a trusted site seal can help, consumers have grown savvy enough online to apply due diligence on their own when considering an Internet purchase. Although knowledge and confidence for the consumer is good, this can make breaking into the e-commerce business tricky for small companies or start up businesses looking to make a name Online.  Business owners, who have a small marketing budget, yet need to establish validity for consumer confidence can look to the value of the third party website trust seal.

According to VeriSign, research indicates an increase in the number of transactions people feel confident completing online when a valid website trust seal is displayed.
“[The Website] Trust Seal is an indispensable tool in your effort to improve your customers’ perception of safety and trust when they do business online. Displaying the seal on your Web site can help reassure visitors. In recent tests, 65% of consumers agree that a Web site displaying the Norton™ Secured Seal is “safe to browse and won’t give me a virus”, more than any other online trust mark. (Symantec Consumer Research, January 2011) When customers feel secure, they are more likely to convert from visitors to customers and less likely to abandon your shopping cart.”
The bottom line for honest e commerce business owners is that trust will be firmly established over time, after several transactions have been made. Starts up online businesses need sales to happen relatively quickly in order justify the services or products offered.  The problem faced by many Internet marketers is that dishonest ploys have made it difficult to establish initial trust. A website trust seal has proven to take the gamble out of small business e commerce transactions.

 The third party trust seal needs to be strategically located on the business website in order to produce the most benefit. VeriSign confirms the validity of this approach: “To maximize (online sales) click through to your shopping cart, show customers that they can trust the link, trust the site, and trust the transaction with the (trust) seal present at all stages of the purchase process. In recent tests, 94% of respondents were likely to continue an online purchase when they viewed the Norton™ Secured Seal during the checkout process (U.S. Online Consumer Study, February 2011).”

There are several website trust seals to choose from with varying levels of recognition among consumers. Choosing the best trust seal for a business website can significantly boost e-commerce. Website trust seals are affordable and convenient. New online businesses are no longer at the mercy of the misperceptions associated with fraudulent e-commerce sites. To learn more about the value of the website trust seal, how to install it effectively and which one to choose, contact local website trust seal expert Aaron Ormiston of

Aaron is a successful Internet Entrepreneur who has done extensive research to help you navigate the choices for site seal providers. He understands the full value of developing a relationship of trust in order to make the most of the relationship business owners seek to develop with consumers. Mr. Ormiston breaks down the price comparisons of popular website trust seals and helps e-commerce providers understand the value of the website trust seal.  You can reach Mr. Ormiston at He also has a business office located at 1 East Washington St. Suite 500A, Phoenix, Arizona 85004.


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