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Cerritos Infiniti Confirms, Infiniti "Round By Round" Bracket Challenge Supports Coaches vs. Cancer® Charity Program

Popular Fan Program Coincides with the Broadcast Launch of the All-New Infiniti JX Luxury Crossover During the NCAA® Division I Men’s Basketball Championship.


March 14, 2012 – Cerritos, Calif. – Cerritos Infiniti is excited to confirm, for the second year in a row, Infiniti is sponsoring the “Round by Round” bracket game to benefit Coaches vs. Cancer, which is a collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC), with a sizable increase in the target donation amount for the fight against cancer. Fan participation will again determine the final amount given, up to a possible $700,000 total.
For the “Round by Round” portion of the 2012 bracket challenge, registered fans at make picks for each of the 67 match-ups throughout the Championship tournament, including the First Four™ and the always electrifying Men’s Final Four®. Fans are encouraged to return to the bracket and select their picks throughout the total of six competition rounds. Participants will be eligible to win a grand prize of a trip for two to the 2013 NCAA Men’s Final Four in Atlanta.
The “Round by Round” Bracket Challenge coincides with the launch of the all-new 2013 Infiniti JX luxury crossover, which goes on sale at Infiniti retailers nationwide later this month. New broadcast ads for the Infiniti JX debut during the tournament.
The “Round by Round” Bracket Challenge, is part of Infiniti’s comprehensive corporate partnership with the NCAA, CBS Sports and Turner Sports, NCAA Men’s Basketball and the 2012 NCAA Division I Men’s Basketball Championship. This year Infiniti has also contributed more than $300,000 to 48 individual NABC member coaches’ designated charities in a similar fan-driven “Infiniti Coaches’ Charity Challenge,” including $100,000 to the winning coach’s charity. Infiniti will also present in-game “coaches’ spotlights” during the tournament.

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 Coaches vs. Cancer®
 Round by Round

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