Could Resource Boxes Be The Key To A Powerful Article Marketing Strategy?

March 15, 2012 - York, UK -- Steve Shaw of the SubmitYourArticle.com article distribution service has announced that a “Resource Box” is a very powerful part of all solid article marketing strategies.

Shaw says: “The resource box looks so unassuming sitting inconspicuously at the  end of your article that it’s very easy to forget how powerful it is. In fact, for someone who is trying to market a website, it’s the most important part of any article submission.”

Steve advises in his popular article marketing success blog “The article is important–you need a quality article to do article marketing. But if you don’t use the resource box properly, even with the best articles you will not get results! The resource box is the key for turning your articles into more traffic for your website.”

A resource box is similar to an author bio. The SubmitYourArticle.com article directory has many great examples of effective resource boxes. You’ll see that below each article is a “box” that has “about the author” type of information in it. You’ll also notice that there is at least one link (possibly two) going to the author’s website(s).

To see his own articles for resource box examples, do a search for the author name “Steve Shaw” on the article directory. 

The purpose of the resource box is to provide a space for the author of the article to give more information about himself and his website. That sort of information is not appropriate for the article body–the purpose of the article body is to provide objective information. The article body should not include sales talk. The resource box, however, is the perfect spot to give more information ‘about the author’.

Shaw offers valuable tips for article marketers, such as ‘It’s important to include a “call to action” that tells the reader what to do and why. Research in traditional marketing shows that people are much more likely to take action after viewing an ad or commercial if they are told specifically what to do.”

To read more tips and advice on how authors, business owners and marketers can maximise their resources boxes please go to http://www.submityourarticle.com/creative-article-marketing/article-marketing-strategy-what-to-include-in-the-resource-box/

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Dave Pearson

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Takanomi Limited

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