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Webinar Resources Leads the On-Demand Rich Media Market With the New "Webinar for ONE" Customer Acquisition Strategy


ST. LOUIS, MO, 02/23/2005 -- Webinar Resources, a leading professional services company offering Web-enabled demand generation solutions for customer acquisition is announcing an innovative alternative to web conferencing -- “Webinar for ONE.” A “Webinar for ONE” presentation brings the interactive rich media components of webinars (web seminars) to an interactive, on-demand platform. It is essentially a “self-running” webinar available 24 X 7.

According to Wainhouse Research, LLC, rich media is defined as “content that leverages one or more forms of media such as audio, video, graphics, business documents and other visuals.” “By 2007, corporate spending on on-demand rich media content creation and delivery will outstrip spending on live web conferencing services sold through direct sales channels,” said Paul Ritter, Research Director & Senior Analyst for Wainhouse.

“Many web conferencing solutions provide archival capabilities for replaying webinar content,” says Mark Rice, Managing Director of Webinar Resources. “However, the interactivity of a webinar is lost and the viewer has little, if any opportunity to participate.”

“A Webinar for ONE” engages the viewer, provides participation through live polls and surveys and directs the viewer to embedded rich media that can include software demonstrations, flash media and live web site tours,“ says Rice. The Webinar for ONE offering is packaged with hosted access to the Brainshark on-demand, rich media solution. ”We work with Brainshark to provide our customers state-of-the-art tools and practices that drive customer acquisition,“ Rice added. ”A viewer becomes an active participant in a Webinar for ONE"

A Webinar for ONE can be launched directly inside of popular web conferencing applications as welcome slides or as “webinar trailers” before an event. Webinar Trailers are short 2 to 3 minutes rich media introductions that launch online registration pages as a call-to-action. “We recently launched a ViewCentral registration page inside of a webinar trailer for a major customer,” Rice continues. “The customer reported that 50% of the viewers completed the embedded registration page.”

As an authorized conferencing service provider for Centra Software, Webinar Resources offers Centra customers a unique and engaging customer acquisition tool that can be embedded in registrations and Centra conferences. “Centra authors can make their presentations come alive again by adding interactive surveys and live web safaris to playback recordings,” added Rice.

The Webinar for ONE practice at Webinar Resources could change the way many companies approach their customer acquisition strategies. Visit to set up a personalized demonstration.

About Webinar Resources:

Webinar Resources provides affordable, customer acquisition solutions that include on-demand rich media presentations, planning and production of live Web seminars (Webinars,) online registration services and rich media marketing communications. Webinar Resources offers customers professional managed services while minimizing the time, effort and expense invested in producing online and on-demand communications and events. For more information, call (866) 470-5849 or visit


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