TestiVar Announces Release of Advertising Agency Software and Research Data

The new Testivar Advertising Software [Agency Edition] allows any advertising agency to begin using scientific research data to ensure ad profitability without the need for testing.

Implementation of customized Agency Edition research data and software has been completed and released.  The massive research effort began in early 2005 is now complete and ready for use by any advertising agency the internal advertising department of any business.

It is now possible to simply score an ad against a massive database of known profitable and unprofitable ads while bypassing the testing process entirely.

The low $1,000 entry cost will ensure that any business can instantly begin taking advantage of a scientific approach to maximizing their advertising budget.

“Scientific approaches to advertising began with some studies in the early 1900s, but were not widely adopted for a variety of reasons.  Modern advertising still relies to a great deal on intuition and is widely considered more an art than a science.  TestiVar aimed to change that and has with this software and data release,” wrote James D. Brausch, the original founder of the research process that lead to TestiVar’s release this week.

The software allows a user to choose a marketing channel, keywords, locations and advertising elements.  Suggestions are provided using the massive database of profitable advertisements.  Proposed changes and improvements are then scored against the same database.  A higher score ensures maximum probability of profitability for the resulting ad campaign.

“It couldn’t be easier to use.  I feel like I am playing a video game,” said world renown copywriter Brian Keith Voiles.

Only time will tell if the advertising industry is ready for a science based approach to creating business advertisements.

About TestiVar

TestiVar Inc. develops and implements science based approaches to advertising and marketing.

For more information, please visit:

TestiVar.com

Contact Information

James D. Brausch

Chief Cat Herder

TestiVar, Inc.

(1) (850) 250-3134

support@testivar.com