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TestiVar Releases Professional Edition of TestiVar Advertising Software

TestiVar, the global leader for advertising solutions based on science, recently released TestiVar Advertising Professional Edition which allows online businesses to test advertising copy for profitability in advance of ad placement.


WEBWIRE

TestiVar, the global leader for advertising solutions based on science, recently released TestiVar Advertising Professional Edition which allows online businesses to test advertising copy for profitability in advance of ad placement.

According to the TestiVar business briefing, there is still a gap between small business owners and the ability to access the global marketplace on the Internet, but TestiVar aims to change that.

Allowing small business owners to quickly and easily test their proposed advertisements before investing their hard earned capital will not only increase profitability, but will also allow even the smallest online business to compete with enterprise level competitive data.

Many companies are already using analytics and multivariate testing software to ensure a constantly improving advertising message, but most havenít been able to harness that capability without investing hard earned capital during their start up phase. †In addition, most new start-ups have a very limited amount of capital to invest in live tests.

TestiVar Advertising Professional Edition provides the tools to eliminate up to 85% of live real-world testing by comparing proposed advertisements with a massive database of known profitable and known unprofitable advertisements.

These tests are performed in-house in seconds and virtually eliminate the necessity of running test campaigns using real money. †As a result, they will be better equipped to optimize an advertisement for profitability before valuable investment capital is expended.

The software provides a score that can be used as a benchmark as different versions of advertisements are explored. †A higher score indicates that an advertisement is more similar to profitable ads than unprofitable ads.

Since it takes only seconds to score an advertisement, hundreds of proposed variants can be explored in a single day by one marketing professional. †The alternative can be months of testing different ads in the real world with real world money.

To get more information about the TestiVar Advertising Software, visit

TestiVar.com

About the Company

As the global leader for advertising solutions based on science, TestiVar delivers products and services with the goal of improving business profitability by using data rather than guesses.

Today, the company has helped over 20,000 customers use science and data to improve their business profitability.



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 advertising
 software
 multivariate
 testing
 analytics


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