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Marc McGurren Joins PCG Consulting Inc. as Partner

Marc McGurren will head up the Internet/BDC consulting team that will travel across the country providing training, mentoring and coaching to dealerships.


WEBWIRE

EATONTOWN, NJ – PCG Consulting, Inc., the new company formed by PCG Digital Marketing, announced that Marc McGurren has joined the company as a partner and will head up the Internet/BDC consulting team.

PCG Consulting, Inc. will provide vendor-neutral recommendations for products and services that can assist dealers to increase sales and profits. The new company was formed to meet the needs of car dealers who need assistance in creating effective processes, measurement standards, and intelligent reporting for their business operations.

Marc McGurren will create and develop the Internet and BDC Consulting team that will travel the country meeting with dealers and advising them on new protocols and strategies that can help them handle their online leads more successfully.  Marc and the consulting team will also help dealers train their BDC and Internet departments to be more accountable and profitable.

Marc is the former Internet Director for the Jerry Durant Auto Group located in Weatherford, TX.

Most recently, Marc was featured on the cover WardsAuto Dealer Business Magazine for his strategies on being one of the top General Motors Internet dealerships in the country. He is a regular contributor and community editor for Drivingsales.com and speaker at multiple automotive conferences.

Marc has held positions in the automotive industry that range from salesperson, sales manager, finance manager, general manager, assistant service and parts director, as well has his most recent position as Internet director.

His passion and desire to execute digital marketing strategies is contagious and his track record of “you can’t fix what you don’t know” helped the Jerry Durant Auto Group to have the best year in 42 years and sell over 10,500 cars in 2011.

PCG Consulting is lead by partners Brian Pasch, Glenn Pasch, Ananth Godavari and Marc McGurren.

Dealers looking for a comprehensive review of their business processes, marketing budgets and strategies for 2012 should contact Kristen Chiarello of PCG Consulting Inc. at 732-450-8200 or via email at kristen.chiarello@pcgmailer.com.

Marc McGurren and the PCG Consulting team will be at the 2012 NADA Conference February 3-6 in Las Vegas.  Dealers can meet the team and learn more about their consulting services by visiting booth #3659.

About PCG Digital Marketing

PCG Digital Marketing is a full service digital marketing agency that serves growing businesses in all industry sectors.  PCG is a leader in automotive marketing education and is nationally recognized as a leader in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as well as an award winning Internet training firm. Most recently, they were named to the Inc 500 Fastest Growing Private Companies list ranking #192 nationally and #7 in their home state of New Jersey.

For more information on their services, visit http://www.pcgdigitalmarketing.com



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 automotive consulting
 automotive marketing
 automotive consultant
 internet sales processes
 automotive seo


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