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Economic Situation Will Increase Demand for Strategists says Business Communication Coach

Organizational managers will meet in Montego Bay, Jamaica from February 28 to March 2 for a workshop led by business communication strategist Joe Williams.


Unprecedented developments in the global economy have forced organizations and professionals to throw out the traditional playbooks as they seek to remain competitive in an ever-changing environment.  It is this reality, says business communication strategist Joe Williams, which will see the rise in demand for ‘strategists’ as opposed to ‘specialists’ in organizations. 

Williams, who coaches managers across North America in situational analysis, problem solving, and employee engagement, believes that even in a tight job market, there is still room at the table for professionals who demonstrate how their specialist skills can contribute to advancing an organization’s overall competitive strategy.

He notes, “None of us can predict what will happen next month or next year. But we can arm ourselves with solid thinking and decision-making tools so that we respond from a place of thought, rather than reaction; with confidence, rather than apprehension; and with opportunity, rather than helplessness”.

Williams will be in Jamaica from February 28 to March 2 to conduct a residential workshop for business professionals representing a range of industries and disciplines. The four day retreat-style training in  Strategic Thinking, Planning and Leadership Communication will be held at the Holiday Inn Sunspree Resort in Montego Bay.

A unique aspect of Joe Williams’s workshops is the small size which, he says, gives participants the opportunity to practise the tools learned, before returning to their respective organizations.  However, the workshops are not all classroom time.  Among the practical activities at the Montego Bay event will be a clinic on non-verbal communication in which participants work with horses to understand the power of body language.  This presentation will be facilitated with cooperation from the Half Moon Equestrian Centre.

Joe Williams is recognized as one of the leading thinkers, practitioners and teachers in organizational communication. He has won more than 100 awards, including 12 Gold Quills from the International Association of Business Communicators (IABC) an unprecedented four in one year and three in a row for communication planning. In 2009 he received the IABC Fellow Award, the highest honour the association can bestow upon a member.

The Montego Bay workshop is organized by Survivors Unlimited, an event planning company that specializes in retreats and workshops focusing on personal development, wellness and community issues. For further information on the workshop visit


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