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G-Man Explores RFID in Ads and Marketing


Scott G, writing in his Communication Nation column, explores the use of radio frequency identification (RFID) tags and notes that your privacy may be at risk. College courses in communication and ethics are urged to make the column required reading.

From their birth in World War II to their sales of more than a billion units last year, radio frequency identification (RFID) chips have become the smallest and most intrusive force in marketing history. Now, consulting creative director Scott G of G-Man Marketing ( has revealed some frightening truths in an article for his “Communication Nation” column, which appears exclusively on the Advertising Industry Newswire (

The new article, entitled “Your Panties Are Broadcasting On My Frequency,” demonstrates the many ways radio signals are going to be beeping from your clothing, cars, keys, canned goods, pets, and practically everywhere else.

“There is no escaping the RFID chips,” states Brian Forest of G-Man Marketing. “They are tiny, powerful and waterproof, and their signals reach farther every day.”

Adding to the power of RFID technology, the signals can be “sent to databases containing information about you or groups of consumers like you,” notes Forest. “The signals can trigger other machines into action, as in the film called ’Minority Report,’ when specific ads are beamed at someone because of data stored up about that person,” Forest added.

You can read the complete article here:

“Our goal is to get thousands of consumers to read this article and to encourage college and university courses in marketing, communications and ethics to make this column required reading,” Forest said.

Advertising Industry Newswire(TM) is a new online magazine presented by Neotrope(R), an entertainment content and media company established in 1983. The magazine is providing news, commentary, podcasts, articles and feature content covering the ad business from broadcast to Web and everything in between.

At G-Man Marketing, Scott G creates ad campaigns in all media and consults on advertising, marketing, positioning and sonic branding. He is also a voting member in NARAS (the Grammy organization) and has 5 albums (recorded as THE G-MAN) on Rhapsody and iTunes via indie label Delvian Records.


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