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Irvine BMW Confirms, BMW M and K2 Join to Develop a Ski in a Class All Its Own

BMW M has now joined forces with K2 to create a new, 500-pair limited edition of the outstanding K2 SideShow model.


anuary 4, 2012 – Irvine, Calif. – Irvine BMW is excited to confirm, BMW M has joined forces with K2 to design a limited edition version of the K2 SideShow Model Ski: the K2 LTD. BMW M Design Edition.
The design of this special edition was inspired by BMW M automobiles, and is similarly suited for maximum performance, uncompromising driving pleasure, and powerful looks that uniquely combine speed and strength.
This ski combines the benefits of a traditional camber with those of a rocker (shovel section bent up). Revolutionary K2 BASELINE® technology from the new K2 Collection gives you power, edge grip and control on account of its camber, while the rocker gives you versatility and turnability. The BASELINE® construction makes the K2 Ski ideal for any terrain, all snow conditions and every subsurface – in other words, the perfect match for BMW M.
Produced in a limited, numbered edition of 500 pairs, these skis can’t be purchased, but are one of the prizes in this year’s BMW xDrive Cup. As in the successful previous years, winter sports enthusiasts can collect “Badges” at 13 winter sports venues in Germany, Austria, Italy and Switzerland.
The BMW xDrive course offers winter fans an opportunity to try out the intelligent xDrive four-wheel drive system first-hand. Ski and snowboard enthusiasts can compete against one another on a specially marked-out giant slalom, and to post their own personal SkiMovies online in 10 of 13 destinations. If you buy a ski pass in one of the BMW xDrive Partner ski areas you get a Badge in return. You also get a Performance Badge for every 5,000 metres of altitude you cover, and Badges can be earned by skiing down selected routes at the BMW xDrive Cup destinations. If the weather’s bad you needn’t be idle: at the website you can have a go at finding a hidden link for the Webtour Badge.

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As a proud member of the Shelly Automotive Group and one of the largest BMW centers on the West Coast, Irvine BMW has loyally served Orange County - including Lake Elsinore, Irvine, Laguna Niguel, El Toro, Foothill Ranch, Capistrano Beach, Dana Point, Lake Forest, Laguna Woods, East Irvine, Laguna Beach, Laguna Hills, Aliso Viejo, San Clemente, San Juan Capistrano, Silverado, Trabuco Canyon, Rancho Santa Margarita, Mission Viejo and Ladera Ranch - for nearly a decade.


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