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Independent Research Firm Places Adaco Among Fastest-Growing Specialized Vertical ePurchasing Vendors

Company is Only ePurchasing Vendor in Hospitality Industry Cited


Adaco, the industry leader in hospitality procurement, management and optimization, is the only ePurchasing vendor cited from the hospitality industry cited in a recent Forrester Research, Inc. report, “Market Overview: ePurchasing and Contract Life-Cycle Management In 2011 To 2012.”
Furthermore, Adaco is well positioned to see continued, sustainable growth in the future as more hospitality operations seek to gain greater control of their inventory and purchasing practices, according to the company’s president.
“We expect to out-perform the overall market in 2012,” said Adaco President Sunil Ippagunta. “We are highly focused not only on the hospitality industry but on serving our customers passionately. That is why we are the global leader in purchasing and operation control for the hospitality industry, including Marriott, Starwood, Loews, Fairmont, Ritz Carlton and Jumeirah.”
Forrester pinpoints four forces affecting the ePurchasing landscape: cloud, vertical focus, “smart computing” and increased value of networks driven by the exchange of work objects like POs and invoices.
“Our trajectory mirrors some of these very forces,” Ippagunta said. “We offer subscription-based, cloud-only offerings and continue to maintain traditional license arrangements for those who prefer it. We have introduced smart pad apps and revealed the value of embedding online customizable vendor catalogs to maintain quality and ensure multiple sources of product.”
The Forrester Research report places Adaco—with more than half of the major hotel chains as clients—among some of the fastest growing ePurchasing vendors. It also identifies the company as belonging to a group that has “carved out a sustainable position by concentrating on a narrow set of verticals.”
In general, ePurchasing products have been sold to businesses and governments without regard to the industries in which they operate.[…] Still, there are differences between industries in the mix of what companies buy, the connection of buying activities to business operations and sales, and legal or regulatory requirements attached to the buying process. Those differences create opportunities for vendors to draft solutions designed for the unique needs and requirements that an industry or a cluster of industries may have..
—“Market Overview: ePurchasing and Contract Life-Cycle Management In 2011 To 2012”
Forrester Research, Inc., November 3, 2011
For a limited time you may get a complimentary copy of the report here.
About Adaco
Adaco is the industry leader in hospitality procurement, management and optimization. Adaco software improves efficiency and eliminates labor-intensive manual and paper-based processes. Adaco .NET™ supports 160 regions around the world, and the company’s solutions are used in more than 54 countries. Adaco has focused exclusively on the hospitality industry since 1985. For more information, please visit


 Forrester Research, Inc

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