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2011 Automotive Website Award Winners Announced

The leading automotive website companies received their Automotive Website Award (AWA) at a ceremony at Caesars Palace in Las Vegas just prior to the DrivingSales Executive Summit.


LAS VEGAS, NV – The winners of the 2011 Automotive Website Awards (AWA) were announced October 7th at a ceremony at Caesars Palace in Las Vegas just prior to the DrivingSales Executive Summit.  PCG Digital Marketing presented the industry’s top automotive website companies with their awards at the 4th annual ceremony.

The winners of this year’s AWAs are as follows:

Search Marketing:

  • ADP/Cobalt Dealer Fire (Pinnacle)
  • (Pinnacle)
  • Dealer e-Process  (Pinnacle)
  • eCarList  (Pinnacle)
  • VinSolutions  (Pinnacle)
  • Click Motive (Peak)
  • Dealerskins (Peak)
  • eBizAutos (Peak)
  • TK Carsites (Peak)
  • DealerOn (Phoenix)
  • DealerHD (Phoenix)

Website Design:

  • DealerFire (Mobile site design)
  • ClickMOtive (Mobile site design)
  • MINI USA (OEM mobile site design)
  • Chevrolet (OEM mobile site design)
  • Ford (OEM mobile site design)

Website Technology:

  • cDemo Mobile Inspector (Best Mobile Application)
  • TCD (Best Search Marketing Platform)
  • VinSolutions (Best Integrated Website Platform)
  • Dealer e Process (Best Fixed Ops Website Marketing Software)
  • CarMercial (Best Video Optimization Platform)

Lighthouse Awards:

  • (Innovative automotive community)
  • Jeff Kershner (Founder, DealerRefresh)

The 4th annual Automotive Website Awards (AWA) are created by PCG Digital Marketing, recognized leaders in automotive digital marketing strategies.  For 2011, PCG Digital Marketing recognized the industry’s best website platforms across five different categories: design, technology, search marketing, mobile websites and mobile applications.

The Automotive Website Awards seek to provide car dealers with an unbiased evaluation of automotive website platforms and integrated search marketing tools.  The 2011 AWA study included a review of over 50 automotive website providers. 

This year’s published study includes 160 pages of valuable information regarding automotive website platform choices, search marketing performance, design, technology, social media and mobile applications. The report is the industry’s reference guide for the best in automotive website technology, design and marketing.

Dealers can purchase the 160 page buyer’s guide to help them with their purchasing decisions in the year ahead by visiting the official AWA website:
About Brian Pasch and PCG Digital Marketing
Brian Pasch, CEO is a veteran marketing expert and a noted expert in the field of Automotive SEO and Automotive Digital Marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies that can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.


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