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Online Reputation Management Services - Are they Necessary?

Online Reputation Management has become a very popular topic for businesses, and especially those the rely heavily on the internet for the bulk of their revenue.
Let’s take a look at the key functions of online reputation management.


According web savvy businesses and entrepreneurs, your online reputation and the proper online reputation management can save your business from a false image brought on by cyber bullying.  No wonder why, more and more are turning to reputation management to protect their brand or business. The goal of this type of brand management, or personal reputation management for that matter, is to reduce negative mentions or eliminate them completely so they do not affect search engine results. 

Tom Whithers of Reputation Management Services, points out that criticism is rampant on the Internet. “One customer can significantly affect how others view your company. Sadly they may do this even when there is no basis for their complaint. Often a business or brand makes the problem worse by making simple mistakes that could easily be avoided. For this reason managing your online reputation has never been more important,” says Mr. Whithers.

Online reputation management involves monitoring, mitigating and addressing web sphere content, search engine page results and online media. You track what is being said on the Internet about your brand or business. When information is found, techniques will be used to highlight positive content while minimizing the negative. The goal is not to raise positive link results, but rather to move negative results off the search engine pages so fewer will see them. Promoting the business is not the goal here. Instead reputation management is designed to prevent and repair threats to a business.

Tom Whithers further explains his company’s process.  He mentions that his reputaton management consultants will walk you through the process of managing your company, brand, or personal reputation:  
“Your online reputation management strategy needs to go further than just monitoring search engine result pages. Social media is increasing in popularity and, for this reason, also needs to be tracked carefully. Our proprietary monitoring tools are now being offered to help you achieve this goal and you will need to make use of them for the best results. When you use these tools, you are protecting the most important asset to your business, which is the very business itself.  We start off with a consultation over the phone and will guide you through the process of what needs to be done.”

To contact Reputation Management Services, you can call  1- (877) 762-2312


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