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AMD Cranks Up The Volume On Digital Entertainment With The AMD Live!™ Pc


May 31, 2006

— AMD LIVE!™ Entertainment Suite Enables Consumers to Stream Live TV, Protect Precious Photos, Remotely Access Content and More —

SUNNYVALE, CALIF. -- AMD (NYSE: AMD) announced today the next milestone in digital entertainment with the AMD LIVE!™ PC — a full-featured, easy-to-use media center PC, designed to enable consumers to organize, distribute, share, and enjoy their content collection throughout the home and on the go. Leading OEMs including Acer, Alienware, Fujitsu Siemens Computers, Gateway, HP, Sahara, and Tsinghua Tongfang, as well as system builders in North America, Western Europe, and China, will have AMD LIVE! PCs, powered by the award-winning AMD Athlon™ 64 X2 dual-core processor, starting in June. The AMD LIVE! Entertainment Suite, a collection of services and applications designed to enhance the PC experience, is also available today at

“The AMD LIVE! PC and AMD LIVE! Entertainment Suite represent the culmination of industry-leading companies collaborating around open standards to deliver compelling entertainment solutions,” said Bob Brewer, corporate vice president, Desktop Business, AMD. “With the AMD LIVE! PC, AMD begins delivering on its vision for merging broadcast TV content with interactive, personalized broadband applications and services, all without disrupting the devices already accepted and used by consumers in their homes today.”

The AMD LIVE! PC is designed to help consumers get more enjoyment out of their digital media by consolidating their content in a central location and delivering the tools to help them easily and seamlessly access that content through the devices they already have.

“Today customers are looking for PCs that will allow them to view, interact and play new content from broadcast television to music to games,” said Tom Anderson, vice president of marketing, global consumer PCs, Personal Systems Group, HP. “By offering AMD LIVE! branded PCs, our customers will have the ability to buy a PC that will meet their evolving entertainment needs.”

“We’ve seen remarkable enthusiasm for Windows XP Media Center Edition PCs, which enable consumers to enjoy their photos, music, TV shows and movies throughout the home,” said Mike Sievert, corporate vice president, Windows Client Marketing at Microsoft. “By collaborating with AMD to deliver a powerful combination of digital entertainment software on a strong media platform, Microsoft is helping to provide consumers with rich, engaging experiences.”

The first solutions to be offered in the AMD LIVE! Entertainment Suite include AMD LIVE! On Demand powered by Orb Networks: a service that streams live or pre-recorded television programs, photos, music and movies to many common Web-connected devices; AMD LIVE! Compress: a tool that optimizes recorded television content in order to save space and time, enabling customers to save up to 10 times as many TV shows on their PC; AMD LIVE! Network Magic: an easy to use service that allows users to set up, manage and secure their home network; AMD LIVE! LogMeIn: a service providing users the ability to remotely control their AMD LIVE! PC to obtain access to content, files and programs from anywhere; and AMD LIVE! Media Vault™: a service that can automatically back-up users’ digital content collection to a secure online server. Once registered and activated, AMD LIVE! PC users will receive 25GB of free storage to safely store their personal photos, home movies and music collections.

Many of these applications and services are available for free download beginning today from AMD at Over time, the website will evolve into a repository of tips and tools to help consumers build out their entertainment world. With home networks, and using technology such as Microsoft Media Center Extender, the site will be available both in a “two-foot” Internet in the study and “10-foot” television experience in the living room.

“Our vision for AMD LIVE! is to apply the power and flexibility of AMD64 processors in ways that help consumers to get a richer entertainment experience when and where they want, using their favorite entertainment components and devices,” said Joe Menard, corporate vice president, Consumer Business Segment, AMD. “Moving forward, our mission is to put in place the additional technology and expand the ecosystem to make these new experiences even more simple and enjoyable.”

AMD recently announced their agreement with STMicroelectronics to develop world-class, high-definition networked set-top box solutions for consumers to connect to a desktop or notebook PC, transforming the TV experience from traditional and “linear” to a new, interactive experience. AMD and STMicroelectronics will demonstrate this solution from June 6-9 at Computex in Taipei, Taiwan.

AMD LIVE! PCs will improve consumers’ connectivity by enabling their PC to stream music through their entertainment center, view and share photos on the TV, burn recorded TV shows, videos, music and pictures to a DVD or CD, or transfer this same content to a notebook, MP3, portable media player (PMP) or personal digital assistant (PDA). Consumers will be able to build their entertainment world at their pace with AMD LIVE! PCs designed for flexibility, built for longevity and engineered for the future.

About the AMD LIVE! Brand
Created in 2004, the AMD LIVE! brand has promoted top film, broadcast, and music professional artists using AMD64 technology. AMD LIVE! is rooted in the adoption of AMD64 technology by the professional creative community, lifting technology barriers that once stunted artistic expression. AMD has worked with this community to evolve the renaissance of digital content creation providing powerful AMD64 technology to everyone from top professionals to the budding artist creating rich, immersive content at the speed of inspiration. The AMD LIVE! brand is now extended from its roots in professional content creation to also represent best-of-breed solutions to enhance the management, access, and enjoyment of content. AMD LIVE! notebook PCs, powered by AMD Turion™ 64 X2 dual-core mobile technology, are expected to be available in the second half of 2006.

About AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative microprocessor solutions for computing, communications and consumer electronics markets. Founded in 1969, AMD is dedicated to delivering superior computing solutions based on customer needs that empower users worldwide. For more information visit

© 2006 Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, AMD Turion, AMD Athlon, AMD LIVE! and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Microsoft and Windows are registered trademarks of Microsoft Corporation in the United States and/or other jurisdictions. Other names are for informational purposes only and may be trademarks of their respective owners.

AMD LIVE! Partner Support Addendum
AMD is working with industry-leading companies to deliver differentiated technology and solutions to consumers for the AMD LIVE! PC and AMD LIVE! Entertainment Suite including Alienware, Creative, D-Link, Logitech, LogMeIn, Inc., Network Magic, Market Engines, Orb Networks, Sahara, Shuttle, Streamload, Tsinghua Tongfang, and ZT Group Int’l.

“Alienware systems branded with AMD LIVE! work with and enhance the technology devices consumers already own, ensuring an exhilarating entertainment experience whether at home or on the road,” said Mark Vena, vice president of Marketing at Alienware. “Alienware shares AMD’s commitment to open standards and promoting new entertainment experiences with AMD LIVE!, enabling consumers to achieve a higher level of system and content personalization for their digital lifestyle.”

“The award-winning Creative Zen Vision:M portable MP3 player, video player and photo viewer provides a compelling portable solution to harness the power that an AMD LIVE! PC and the AMD LIVE! Entertainment Suite bring to digital entertainment in the home,” said Brad Anderson, director of product marketing at Creative. “By offering tools like AMD LIVE! Compress and supporting open file formats on AMD LIVE! PCs, users can fill their 30GB Zen Vision:M with the highest quality music, movies and photos in a wide variety of popular formats.”

“When we introduced our MediaLounge™ wireless media player, it was one of the industry’s first such products to literally change the way people enjoyed digital home entertainment,” said Daniel Kelley, director of marketing at D-Link Systems, Inc. “We are excited to see our technology integrated with the AMD LIVE! Entertainment Suite. Now more consumers can experience first hand the benefits of streaming live or prerecorded TV programs and movies, accessing digital photos and music from anywhere on the home network, and other exciting options available through the combination of AMD LIVE! and the award-winning MediaLounge family of products.”

“AMD LIVE! is positioned to turn the vision of the PC as an entertainment and communications hub for the living room into a broad consumer reality,” said Fred Swan, director of Strategic Development for the Logitech Entertainment and Communications Business Unit. “Logitech provides personal peripherals that people love to use while they work, play, and communicate. We believe that AMD LIVE! is an ideal platform for Logitech’s award-winning products and the new platform will bring both companies to new levels of innovation.”

“Part of LogMeIn’s mission is to give people a seamless anywhere, anytime link to their computer files and programs and AMD LIVE! enables customers to access the rich-media content that is part of their digital lifestyle,” said Michael Simon, CEO of LogMeIn, Inc. “By working with AMD on the AMD LIVE! vision, together we can extend the availability – and therefore the value of everyone’s digital experiences.”

“Network Magic is the leading provider of consumer home networking solutions for the digital home,” said Sherman Griffin, vice president of marketing, Network Magic. “By delivering Network Magic as part of the AMD LIVE! Entertainment Suite, consumers have an easy to use service that sets up, manages, and secures their home network, and allows them to easily share content amongst all of the PCs and devices in their digital home.”

“PowerCompress is proud to work with AMD to deliver AMD LIVE! Compress and help contribute to their vision in providing customers with an integrated suite of hardware and software technologies that offer comprehensive, easy-to-use media solutions for consumers,” Daniel Assouline, CEO, Market Engines. “We believe AMD LIVE! provides an ideal way for customers to enjoy their media and realize the potential of Windows Media Center as a real ‘10 foot’ extended PC entertainment solution. With the help of PowerCompress, consumers can now benefit from greater portability of their media, more capacity to record their TV shows for archival and the ability to use them on a variety of devices inside and outside the home.”

“Orb shares AMD’s vision to provide consumers with unmatched, personalized digital entertainment experiences through innovative technology,” said Jim Behrens, CEO, Orb Networks. “By offering our award-winning software as part of the AMD LIVE! Entertainment Suite, we can together provide consumers secure and instant access to their TV, music, videos and more on mobile phones, PDAs, PCs and other devices from anywhere in the world.”

“Today’s discerning consumers are in search of more capable systems that will allow them to stay connected whenever and wherever,” said George Van Der Merwe, chief operating officer, Sahara Computers & Electronics Ltd. “By delivering AMD LIVE! on Sahara-branded PCs, we are able to leverage best-of-breed components and software to build solutions that not only address consumer current entertainment needs, but also grow with them to meet their ever-changing entertainment needs.”

“Shuttle Computers is excited to participate with AMD on the launch of the new AMD LIVE! PC,” says Michael Wu, president of Shuttle Computers North America. “At Shuttle, we believe our technologically advanced products are the perfect match to the rich features and benefits that AMD LIVE! has to offer. What better way to experience enhanced digital media through AMD64 technology inside a stylish and compact Shuttle XPC system design that fits any room décor. With this relationship, together our products bring forth the digital freedom that consumers been waiting for.”

“Streamload’s award-winning storage technology is helping to provide anytime, anywhere access of users’ digital media,” said Adrian J Herrera, director of business development, Streamload. “With the AMD LIVE! Media Vault as part of the AMD LIVE! Entertainment Suite, we are working with AMD to provide a secure and reliable way for AMD LIVE! PC users to backup, share and remotely access their digital photos, music, videos and documents.”

“Our cooperation with AMD to deliver AMD LIVE! branded PCs is intended to satisfy the demands of end users, while offering them more choice,” said Zou Yong, general manager assistant, Computer System Business Group, Tsinghua Tongfang Co., Ltd. “As a professional supplier of IT products and solutions, Tsinghua Tongfang is dedicated to working with industry-leading global companies like AMD to provide rich and exciting digital life experiences for consumers.”

“Technology is constantly evolving to meet customer needs,” said Bob Anderson, vice president, Business Development and Strategy, ZT Group Int’l, makers of the official NASCAR digital experience PC. “It’s no surprise then that consumers are in search of digital entertainment solutions that will work with and enhance the technology they already have. Our approach matches nicely with AMD’s commitment to open standards with AMD LIVE! that let consumers ultimately achieve new levels of system and content personalization for their digital lifestyle.”


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