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JWT Shanghai and Samsonite clinch three Grand Prix at Spikes Asia 2011


SINGAPORE — Straight off a defining year at Cannes Lions, JWT Shanghai continues to pick up medals for their Samsonite, “Heaven and Hell” ad, securing 3 Grand Prix, 2 Gold, 1 Silver and 1 Bronze medal for the much-lauded work during last night’s Spikes Asia 2011 awards ceremony.

These wins saw JWT Shanghai walk away with the most Grand Prix Spikes out of any other agency at the festival.

Receiving the awards on stage last night and speaking on the wins, Elvis Chau, ECD JWT Shanghai stated, “This is the result of a great brand, great client, great teams and great partnerships. The wins are a huge encouragement for all of us in JWT Shanghai and inspire us to continue producing even better works in the future"

In all, the JWT regional network took home 27 Spikes this year with 3 Grand Prix, 9 Golds across Beijing, Jakarta, Manila, Melbourne, India, Shanghai, Contract India and Always Shanghai; 4 Silver Spikes to Shanghai, Beijing, Melbourne, Always Shanghai, and 11 Bronze across Melbourne, India, Shanghai, Singapore, Sydney, Vietnam and Always Shanghai; all contributing to JWT clinching the Number 3 “Agency Network of the Year” spot.

“JWT APAC has had a phenomenal 2011 awards season,” said Michael Maedel, President, JWT Asia Pacific. “Spikes honor the best of the best creativity from the region and this performance truly shows our breadth and depth of creative strength, with several offices contributing to our great success. I am extremely proud of everyone. For JWT Shanghai, this year has marked an all-time creative high and has seen them emerge as a creative leader in China.”

To see a list of all the creative work, visit:

JWT opened their first offices in Asia Pacific in 1929. JWT APAC, now headquartered in Singapore, has 3,000 employees spread across 18 countries.

Not only are we recognized as one of the largest and most experienced agencies in APAC, but also one of the most creative. In 2009, we captured the most prestigious award—“Network of the Year”—at both of the regional creative awards shows, Spikes and AdFest.
In addition to working with JWT’s prestigious multinational clients, JWT APAC works with some of the Asia’s largest brands including Thai Airways, Singapore’s Economic Development Board and COFCO.

About JWT
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.

JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).


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