Powerful Video Editor Makes Creating and Sharing Impactful Movies Fun and Effortless

SAN JOSE, Calif. — Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe® Premiere® Elements 10 software for Windows® and Mac. As the No. 1 selling consumer editing software* for videos, Adobe Premiere Elements continues to deliver innovative new features that quickly transform a collection of video clips into lasting movie memories that can be shared and enjoyed with friends and family. Building upon an award-winning legacy, Adobe Premiere Elements 10 offers power and ease of use with all new automated features that make it easy to create home movies with professional style.

“With video now being captured by more devices than ever, we have designed Adobe Premiere Elements with intuitive features that will help any user, regardless of experience, make the most of their videos,” said Winston Hendrickson, vice president of Digital Imaging Products, Adobe. “Adobe Premiere Elements 10 now includes new features that bring video editing to a new market of consumers who come from a photography background. Whether users are just getting started or ready for more customization and control, Premiere Elements makes it even easier to create great home movies with less effort.”

Impressive Video Techniques for Creating Incredible Movies Adobe Premiere Elements 10 empowers users to take advantage of amazing tools that help make the most out of every video. Enhancing visual clarity is even easier with Adobe Photoshop’s color correction technology for video, including new one-click tools and pro-style corrections for perfect color throughout each movie. New InstantMovie themes automatically create compelling videos in seconds. All these features make creating finished movies just as fun, as it is easy.

Users can turn individual photos into entertaining videos with Adobe Premiere Elements 10 by taking advantage of pan and zoom motions to add drama and interest. Automated options do the work of finding faces using content-intelligent face detection to pan and zoom to the most important elements of a photo – the people. Mac users now have the ability to use SmartSound to add a variety of musical tracks that perfectly match the length of movies. And now, Adobe Premiere Elements offers enhanced performance for 64-bit Windows 7 users.

Showing Off the Movie Magic
Once users have perfected their movies, Adobe Premiere Elements offers comprehensive sharing options. The addition of exporting in AVCHD format allows users to burn high quality HD movies onto affordable DVDs using standard burners. Users can also upload directly to Facebook and YouTube® from within the Elements Organizer to quickly import and share video clips.†

For even more storage and inspiration, users can purchase Adobe Premiere Elements Plus, which offers 20GB of storage for automatic online backup and sharing (up to 15,000 photos or four hours of DVD-quality video), as well as access to an extensive library of how-to’s, artwork, templates, movie themes and effects.

Pricing and Availability
Adobe Premiere Elements 10 for Windows and Mac is available now at www.adobe.com, and will also be available soon at retail outlets such as Adorama, Amazon.com, B and H, Best Buy, Buy.com, Dell, New Egg, Office Max and Staples. Adobe Premiere Elements 10 for Windows and Mac is available for a suggested retail price of US$99.99. New upgrade pricing allows past Adobe Premiere Elements users of any version to purchase Adobe Premiere Elements 10 for US$79.99. Users can also purchase Adobe Premiere Elements 10 Plus, available in the U.S. only, from within the Adobe Premiere Elements for US$49.99/year. (Prices listed are the Adobe direct store prices in the US; reseller prices may vary. Prices do not include tax or shipping and handling.)

Information about other language versions, as well as pricing, upgrade and support policies for other countries is available at www.adobe.com/go/premiereelements. For free training videos on Adobe Premiere Elements, visit Adobe TV at http://tv.adobe.com.

Education pricing for students, faculty and staff in K-12 and higher education is available from Adobe Authorized Education Resellers and the Adobe Education Store at www.adobe.com/education/purchasing/education_pricing.html. Visit www.adobe.com/aboutadobe/volumelicensing/education for more information about education volume licensing for higher education and K-12 institutions.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.



* Source: The NPD Group/Retail Tracking Service (January 2007 to March 2011) based on units sold in the Video and Photo Editing Categories. Combined units sold for Adobe Premiere Elements and Photoshop Elements & Adobe Premiere Elements bundle (U.S. only).

†Internet connection required. Adobe online services are available only to users 13 and older and requirement to additional terms and Adobe’s online privacy policy (available at http://www.adobe.com/go/terms). Mobile and tablet applications require a separate download and agreement to additional terms. Such applications may not be available in all countries or languages and may be subject to change or discontinuation without notice. Additional fees or subscription charges may apply.

‡Adobe online services, including Adobe Premiere Elements Plus, are available only to users 13 and older and require agreement to additional terms and Adobe’s online privacy policy (available at http://www.adobe.com/go/terms). Online services are not available in all countries or languages, may require user registration and may be subject to change or discontinuation without notice. Additional fees or subscription charges may apply.