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The Local SEO Formula: How To Rank #1 In Google, Without Hiring An SEO Company

Main Street R.O.I. announces release of a local Search Engine Optimization (SEO) training course: The Local SEO Formula.


September 8, 2011 – Today, Main Street R.O.I. announced it has released a new do-it-yourself local search engine optimization (SEO) training course for small business owners and independent professionals.

The new course – The Local SEO Formula – provides step-by-step instructions for how to optimize Google Places listings to gain local search engine visibility.

More and more consumers are searching for local businesses on Google, rather than using traditional forms of media, such as the Yellow Pages. According to Google, 20% of all searches are location-specific and 97% of all consumers use the Internet to search for local businesses. As a result of this growing trend towards localized search, Google is now displaying local business results at the top of millions of search engine queries.  

Phil Frost, managing partner of Main Street R.O.I. and creator of The Local SEO Formula says it’s easier than ever for local businesses to gain search engine visibility. As Frost explains, “SEO used to be very complicated, technical and expensive – outside of the budget of the average small business owner or independent professional. By displaying Google Places listings so prominently, Google has leveled the SEO playing field for small businesses.”

Google is now displaying local results for virtually every type of small business and profession, including: attorneys, dentists, chiropractors, veterinarians, locksmiths, plumbers, accountants, landscapers, movers, carpet cleaners, beauty salons, massage therapists, auto dealers, insurance agents, caterers, nail salons, roofers, dry cleaners– and many more.

As Frost explains, local SEO is so much simpler than traditional search engine optimization: “In fact, small business owners can quickly and easily do-it-themselves and save thousands of dollars by not hiring an SEO company.”

According to Frost, there are just 5 things you need to do to rank at the top of Google’s local search engine results.  Frost created a free video that outlines the 5 steps small business owners can take to rank at the top of the local search engine results.  

The free video presentation is available here:
How to Rank #1 in Google Without Hiring an SEO Company

The Local SEO Formula course is available at

About Main Street R.O.I.

Main Street R.O.I. is a online marketing company that helps small business owners attract new customers through local internet marketing. To learn more, visit


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