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Video Email Marketing: Current Practices

The use of Video email (or Vmail) is growing in popularity primarily caused by excellent results and view rates.


Video e-mail marketing is one of the new techniques in internet marketing and new advances in how to manage your own video email campaigns means that you can stay ahead of your competition, with little time and money invested.

Video marketing develops benefits and results
Fact is, video produces a lot more personal interaction between a business and its customers which leads to an increase in open rates. The usage of visual effects and sounds can be a powerful way of finding viewer’s attention. Put simply, It is far more helpful for anyone to click on a video link other than to read a page of text. Visitors want quick and easy information, and web video will allows them to have that.

Major research conducted by the Online Publishers Association, discovered that 69% of online users have watched a video online, and 24% do so at least once a week and  that 66% had recently viewed an online video ad.

There are different ways a business can use video email marketing to its advantage. A video email can be used to identify a product or service well, with no confusion. It can be used to welcome viewers or perhaps to thank them for the purchase. Personalized video emails should be considered by businesses to stay in contact with clients as well as given customers more personalized service. Video landing pages have also shown to be an efficient way of driving traffic to websites, and presenting information attractively and clearly.

Similar to some other campaign you deliver to promote your business online, video email marketing must incorporate a powerful call to action. Marketing messages always should offer a distinct or clear idea of what you require viewers to do and exactly how viewers can do it right. It demands logical response to the content of the video. Even though you aim the video to be informative, lead your viewers into a desired action. For this too work customised templates are designed unique for every purpose and advanced reporting provides the quantifiable results everyone is after.

When a streaming video includes a link to a company website, it is quite possible that the viewer will check out that site. Studies have discovered that of the 69 percent of internet users viewing online video ads, 40% visited a website pointed out in the video ad, and 15% requested product information.

Any specific businesses may also gain high reputation for their brands by having their video ads circulating in the internet. Good video can be the perfect way to disperse an information, product, or brand.
In summary, using Video Emails as part of you marketing campaign will help you get the competitive edge and a strong personilsed message to you clients. Video email accompanied with good web marketing principles such as SEO (Search Engine Optimisation) and PCC (Pay Per Click) advertising can help grow your business quickly and effectively.
For more information contact Wicked Web Design


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