Allstate Kicks 2011 College Football Season into Gear with 60 Seconds of Mayhem Sweepstakes

Fans can Enter for a Chance to Win a New Car and Compete for College Football’s Ultimate Grand Prize at 2012 Allstate® BCS National Championship in New Orleans

NORTHBROOK, Ill. - Mayhem is everywhere, even on college football’s biggest stage. Today Allstate Insurance Company (NYSE: ALL) announced its “60 Seconds of Mayhem Sweepstakes” which will reward one lucky fan with a new 2012 Buick Regal GS and a trip to the 2012 Allstate® BCS National Championship in New Orleans, where they will compete against time to win an unprecedented grand prize package including an RV, boat, motorcycle and $30,000 toward a home makeover.

Fans can enter the sweepstakes beginning today through November 30, 2011 by visiting www.allstatecfb.com. Fans can also enter during college football games at stadiums featuring the Allstate “Good Hands®” field goal nets by listening for in-game announcements featuring a special code to text to “Alst8” (25788) to receive one sweepstakes entry.

“As passionate as we are about college football, Allstate is thrilled to provide one fan with the opportunity to win a truly life-changing grand prize on center stage at college football’s pinnacle event,” said Pam Hollander, director of sponsorship marketing for Allstate. “Our company is in the business of protecting consumers from the mayhem that exists in their daily lives, so it’s only fitting to have great prizes that represent the many product lines that Allstate insures be part of the ‘60 Seconds of Mayhem Sweepstakes.’”

To win the grand prize package, the finalist must successfully convert one field goal kick attempt from the 30-yard line in 60 seconds or less, and in no more than five attempts, at halftime of the Allstate® BCS National Championship at the Louisiana Superdome on January 9, 2012. In addition to the opportunity to kick for the sweepstakes’ grand prize, the winner, selected at random, will win a brand new 2012 Buick Regal GS and a trip for themselves and three guests to New Orleans for the 2012 Allstate® BCS National Championship.

The grand prize will include a 2012 Forest River Wildcat travel trailer, a 2012 Tahoe Q7 SF boat, a 2012 Cross Country Tour Victory motorcycle and a $30,000 gift card from a home improvement store.

Fans who register for the sweepstakes will also be eligible to instantly win weekly prizes to enhance their college football experience, whether they’re watching the big game on television or making a road trip to see their alma mater play in person. Instant prizes include airfare gift certificates, tailgate grills, digital cameras, flat screen TVs, GPS devices, home theater systems and more.

Fans will also be able to enter the sweepstakes by visiting the traveling Allstate Tailgate Tour during one of its game day stops at Allstate-sponsored universities during the 2011 college football season. The Allstate Tailgate Tour is a unique and interactive fan experience featuring college football-themed activities for fans of all ages.

For more information about the “60 Seconds of Mayhem Sweepstakes,” please visit www.allstatecfb.com.

About Allstate
The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer known for its “You’re In Good Hands With Allstate®” slogan. Now celebrating its 80th anniversary as an insurer, Allstate is reinventing protection and retirement to help nearly 16 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via www.allstate.com and 1-800 Allstate®.