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MEC Canada appoints Dave Crammond SVP, Managing Director


TORONTO — MEC, a leading media agency ( announced today that Dave Crammond has been promoted to Senior Vice-President, Managing Director of Trading and Operations. He will report to Michele Pauchuk, President of MEC Canada.

Crammond joined MEC as Media Supervisor in 1992 and was named Head of Trading in 2008. During his time with the agency, he has led several major national and retail accounts, including the Ford Dealers Association and Netflix Canada. Crammond has been responsible for overseeing all media implementation, developing multi-platform and content integration opportunities, as well as managing quality control for all media trading.

Lee Doyle, Chief Executive Officer of MEC North America, said, “With over 25 years of experience in the industry, I’m confident Dave will continue to contribute to the agency’s long-term success in the marketplace. Having Dave as our new Managing Director of Trading and Operations will be of great advantage for MEC.”

Prior to joining the agency, Crammond honed his craft at Kert Advertising, Baker Lovick and began his career at Media Specialists in 1985. He has experience in virtually every advertising category through work on Hasbro, Subaru, Apple, Ford, Cara, Netflix and Molson.

Crammond graduated from the University of Western Ontario with a degree in Economics. He currently resides in Toronto.

About MEC
MEC delivers value by creating, implementing and measuring communication solutions that actively engage people with brands. Media planning and buying ~ Digital media ~ Mobile ~ Search ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated planning. Our 4,000 highly talented and motivated people work with domestic and international clients in 84 countries. We are a founding partner of GroupM. To find out more, visit us at


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