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Delaware and Chester County, PA Realtor’s Latest Innovation Helps Home Buyers See the Light


West Chester, Pa. – Creativity is nothing new for Chester and Delaware County, PA realtor Don Dowd. Don has become a top realtor in Delaware and Chester Counties through a combination of unique marketing techniques like luxury magazine listings, real estate broker open houses with giveaways of valuable merchandise, and strategic alliances with top professionals from related industries. These and several other techniques helped place Don in the top 5 out of 3204 RE/MAX agents in the Pennsylvania and Delaware area for 2010, and he is on pace to surpass those sales numbers in 2011.

With all of Don’s various marketing methods, he has shown a willingness to “go the extra mile” to make sure his clients’ homes are sold quickly and for their desired price. Don’s latest innovation allows his “for sale” signs to work twice as hard as those of the typical realtor and bring traffic through his clients’ neighborhoods both day and night. Don has invested in over 40 new reflective lettering signs that shine in neighborhoods 24/7, pointing home buyers directly to Don’s listings.

“The cost of these new signs is not cheap, but it’s well worth it,” Dowd says. “In fact, I spent about twice as much on these new reflective signs as I had on my old ones, but the added exposure it has brought to my clients far outweighs the cost of the upgrade.”

Dowd points to several benefits that his clients are receiving from the reflective lettering signs being in their neighborhoods:

  • Signs work day and night, doubling the home’s exposure over conventional real estate signs
  • Increased website traffic with Don’s web address clearly showing on each sign
  • Placement on busy streets with arrows pointing home shoppers to clients’ neighborhoods
  • Increased overall traffic driving through client neighborhoods, especially at night
  • 40 plus billboards giving round the clock exposure and branding for realtor Don Dowd and his clients

“I have people coming up to me all the time saying they see me everywhere,” Dowd continues. “This is due in large part to these signs flashing through 40 neighborhoods around Delaware and Chester County. It’s like having 40 ambassadors out there reminding people about my listings. This gives my clients a clear edge over the competition.”

Dowd’s latest creative venture into reflective lettering signs is already yielding positive results for him and his clients, and he expects this to continue. Combined with his other innovative marketing techniques, home sellers now have one more reason to consider listing their home with top Delaware and Chester County Realtor Don Dowd.


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