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vzaar and esoft systems Team Up to Transform the International Real Estate Marketing Industry


vzaar and esoft systems Team Up to Transform the International Real Estate Marketing Industry

Online Video Markets the Agent as well as the Property and the Community

August 1, 2011, London, UK - vzaar, ( a leading video hosting platform for business, today announced that they have been selected by the international real estate marketing platform, esoft systems, to provide video hosting and distribution worldwide.

“Buying a home requires appealing to a wide range of buyer’s emotions, feelings and instincts, their life aspirations. Online video is an incredibly effective way to appeal to a buyer’s senses, especially to a buyer who is not knowledgeable of the community’s advantages, features and special beauty,” says Michael Haagen Jensen, President & CEO of Esoft Systems, Inc the US subsidiary to esoft systems, A/S. “Video looks real, not staged. Video provides an engaging sense of immediacy and veracity.”

Many real estate professionals have added video to their listings. However, esoft systems is now adding an extra twist - they market the agent as well as the property. Many of the esoft systems’ real estate videos spotlight the agent on-camera, guiding the buyer through the property and community.

According to Michael, “In addition to marketing the property, this enables the buyer to get a good feeling for the agent - branding the agent so to speak with a certain level of expertise and accessibility. This lets the buyer get to know the agent, to gauge their knowledge, expertise and friendliness.”

“We looked at the entire video hosting market and picked vzaar,” explains René Dines Hermand, CEO of esoft systems A/S. “We selected vzaar because its scalability and superior technical capabilities. We love the interaction with the vzaar team and working closely with them on developing features and services that that will benefit our real estate agency customers. vzaar’s ability to create customized players is also a big advantage to protect agent and broker branding as well as to present a professional, unique look and feel.”

More info about how and why esoft system uses vzaar video is located online at
“Online video is best way to showcase property and its community,” says Stephen McCluskey, CEO of vzaar and former real estate marketing executive. “No longer staid and static, esoftsystem’s online video program makes a home come alive - with color, with movement, with personality and emotions.”

See some of esoft systems’ client videos at and

Please watch this very interesting video about a successful Realtor who decided to use esoft systems. -

More about esoft systems

esoft systems, based in Denmark, is in the process of rolling out its highly innovative technology designed to revolutionize and simplify how real estate agents and brokers worldwide do business. In business for over 10 years in Europe, this real estate marketing technology company is now expanding worldwide including the US.
In addition to changing how homes are presented for sale, esoft is changing the process - developing new back office systems for the automation of functions that improve the everyday efficiency of estate agents. More about esoft systems at

About vzaar

vzaar is the leading online video hosting platform for eCommerce sites of all sizes and market segments. The vzaar service provides a cost effective and highly scalable video hosting service to thousands of companies worldwide. The easy to use online video management dashboard and a highly experienced sales support team allow businesses to publish video online fast. Founded in 2007, vzaar has its Headquarters in London, United Kingdom.
For more information visit


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