Market Force to Provide Customer Intelligence Solutions for Bowling Proprietors Association of America

Association lines up Market Force for nationwide mystery shopping program

BOULDER, Colo., July 20, 2011 — Market Force Information (www.marketforce.com) has been selected to provide its customer intelligence solutions to the Bowling Proprietors Association of America (BPAA), which has a membership of more than 4,000 across the country. BPAA members will employ Market Force’s mystery shopping services to gain objective insight into the customer experience, and use the information to drive customer loyalty, identify upsell opportunities and make more informed business decisions.

Market Force’s mystery shopping services will help BPAA bowling center proprietors evaluate operational focus areas, such as telephone service, building maintenance, the bowling counter, snack bar and amusement area. The feedback, coupled with Market Force’s advanced analytics, will empower the bowling center owners to optimize operations and improve customer satisfaction – two critical success factors for growing sales and increasing return business.

“Delighting your customers has never been more important than it is today,” said Amy Arcuri, BPAA’s director of Membership. “With a plethora of entertainment options – all competing for consumers’ business in tough economic times – it makes sense to ensure you are offering the best possible customer experience every single time. Market Force’s customer intelligence services will give our member centers the insight to do just that.”

Market Force provides mystery shopping through an extensive network of more than 300,000 independent contractors dubbed The Force™, which represent a common consumer demographic. Members of its trained and experienced mystery shopper network will anonymously visit or call BPAA member locations and submit comprehensive reports providing an informed, unbiased view of their experiences. Market Force’s analytics and insights will be applied to this data to show each center where they are performing well, where specific improvements are needed and the modeled impact of those improvements.

“Success is manifested in the customer experience, so it just makes good business sense to measure satisfaction and act on the feedback,” said Janet Eden-Harris, chief marketing officer for Market Force. “Our mystery shopping services will allow BPAA members see their bowling centers from their customers’ eyes, and they’ll be able to use the intelligence to make operational improvements that can increase transaction sizes by up to 10 percent.”

For more information on Market Force’s mystery shopping solutions, visit www.marketforce.com/solutions/mystery-shopping

If you are interested in becoming a Market Force mystery shopper, register at www.marketforce.com/the-shopper-force

About Market Force Information
Market Force Information, Inc. is the leading global customer intelligence solutions company for business-to-consumer companies including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies. Market Force Information has pioneered the industry with a suite of customer intelligence solutions that provide clients with the business intelligence they need to delight their customers and drive bottom-line results. The company measures store-level operations and customer attitudes through mystery shopping, customer feedback, market audits and merchandising services, with the analytics to drive targeted improvements. For more information, please visit: www.marketforce.com and follow us on Twitter @MarketForce.

About BPAA
Headquartered in Arlington, Texas, the 78-year-old Bowling Proprietors’ Association of America is a trade association representing the business interests of bowling center owners worldwide. BPAA’s mission is to enhance the profitability of its member bowling centers. For more information, visit www.bpaa.com.

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