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ApexTwo Releases CRM Implementation ROI Calculator


To help small and medium-sized businesses calculate the potential return on investment of a customer relationship management system, as well as how long it will take to recuperate the upfront costs, SugarCRM implementation and marketing automation company ApexTwo offers a new easy-to-use calculator at their website.

CHICAGO, IL. July 18, 2011. Recognizing that many small and medium-sized businesses could benefit from a strong CRM but may be wary of the costs involved, ApexTwo has developed an easy-to-use online calculator to help get to the bottom of the numbers.

Studies show that most CRM implementations produce productivity enhancements of 20-30 percent for sales alone. However, with the modest cost of SugarCRM as compared to many popular brands on the market, an uplift of even just 2 or 3 percent can pay back the original investment in just a few months.

The CRM Implementation ROI Calculator offered by ApexTwo allows businesses to quickly understand their potential overall ROI percentage as well as the number of months it will take to recuperate the initial cost of SugarCRM.

In addition, businesses can also use the tool to see how the costs and ROI of SugarCRM stack up to any other brand of CRM they might be considering, allowing for an apples-to-apples comparison.
The calculator is available to all businesses free of charge, with no obligation, at:

To learn more about how ApexTwo helps companies grow business volumes through CRM implementation and the creation of successful demand generation and lead management solutions, please visit

About ApexTwo, Inc.
ApexTwo helps companies grow revenue and reduce cost through the deployment of strategies and technologies for online marketing, demand generation, sales automation, and CRM, with less risk and lower cost. More at


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