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Market Force Overtakes Most Competitors on Honomichl Top 50 List


Market Force jumps to No. 21 on prominent list of U.S. marketing research firms

BOULDER, Colo., July 18, 2011 — Market Force Information, the world’s leading customer intelligence firm, has seen extraordinary growth over the past five years, evolving from a startup to an international firm with close to 400 employees that specialize in the emerging market for customer intelligence solutions. Through both organic growth and acquisition, Market Force is now the 21st largest marketing research firm in the country, and one of the largest providers of mystery shopping, customer satisfaction surveys, auditing, advanced analytics and merchandising services.

In its annual report, Honomichl calls out Market Force’s rapid rise. “Every year there are new firms on the Top 50 list and 2010 was no exception. Market Force Information, now No. 21, is the result of a three-firm merger and its emphasis is on customer satisfaction measurement and mystery shopping.”

“We’re honored to be among the Honomichl Top 50,” said Janet Eden-Harris, chief marketing officer for Market Force Information. “Innovation is driving growth in this industry, and the latest technologies have opened up enormous opportunities for new, better solutions. We’re looking forward to even more growth in 2011.”

Market Force provides a variety of customer intelligence solutions and analytics, from mystery shopping and customer feedback, to competitive price auditing and merchandising services – all designed to give its clients the intelligence they need to delight their customers and drive bottom-line results.

Compiled by research industry veterans Jack Honomichl and Laurence N. Gold, and published by the American Marketing Association (AMA), the Honomichl Top 50 is an annual compilation of the top 50 revenue-generating marketing research firms operating in the United States. Now in its 37th year, the Honomichl Top 50 is widely acknowledged to be the “Fortune 500 of market research firms.”

About Market Force Information
Market Force Information Inc. is the leading global customer intelligence solutions company for business-to-consumer companies including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies. Market Force Information has pioneered the industry with a suite of customer intelligence solutions that provide clients with the business intelligence they need to delight their customers and drive bottom-line results. The company measures store-level operations and customer attitudes through mystery shopping, customer feedback, market audits and merchandising services, with the analytics to drive targeted improvements. For more information, please visit: and follow us on Twitter @MarketForce.



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