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TNS survey shows consumers in U.S. have little concern over cell phone cancer risk


Despite being aware of the dangers, majority of consumers to continue normal use

New York, NY - Over eighty percent of U.S. consumers surveyed, report being aware of the recent news released by the World Health Organization (WHO) that extensive cell phone use can increase possible cancer risk. Yet, despite having this knowledge, less than twenty percent will adjust their current behavior.

The survey, conducted by TNS, a global leader in market information, asked respondents to identify which behaviors they were most likely to adapt in light of knowing about the recent WHO report. Eight (8%) percent of respondents said they would decrease the overall usage of their cell phones and a similar eight percent, said they were now considering the purchase of a hands free device. While 17% of respondents did acknowledge the news is leading them to use their current hands free device more often, a surprising 70% said their cell phone behaviors would not change at all.

“The high degree of awareness about the recent news and relatively low rates of change in behavior really demonstrate the ubiquity of mobile usage and its importance in daily life, said Charles White, Senior Vice President at TNS. ”“Given the direct correlation between radiation emitted by cell phones and cancer rates remains unclear, I think the risks would need to be much more pronounced to see significant impact on usage.”

Based on the results of TNS’ recent Mobile Life study, this reliance on mobile is only likely to grow, as U.S. mobile users report 38% of their personal messages are sent via mobile vs., a computer, while globally that number is 65% suggesting there is room to grow for the intensity of mobile usage.


About TNS

TNS is the global leader in custom market research delivering actionable insights and research-based business advice to clients around the globe so they can make more effective business decisions. TNS offers comprehensive industry knowledge within the Consumer, Technology, Finance, Automotive and Political & Social sectors, supported by a unique product offering that stretches across the entire range of marketing and business issues, specializing in product development & innovation, brand & communication, stakeholder management, retail & shopper, and qualitative research. Delivering best-in-class service across more than 80 countries, TNS is dedicated to discovering growth opportunities for its clients in an ever-changing world. Through its pioneering and innovative culture, TNS understands the latest marketing challenges and research techniques, being the first to discover and solve new marketing issues for clients.

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About Kantar

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