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Synovate again ranked as Hong Kong’s number one market research agency


HONG KONG — Top four global custom market research firm Synovate has been ranked again as the number one market research company as part of Marketing Magazine’s Agency of the Year 2011 survey. This award is a prominent honour in Hong Kong and, while the judging process was updated this year, the power of these awards remains unchanged.

Roland Leung, Managing Director of Synovate in Hong Kong remarked: “Although this is the third consecutive year that Synovate has received this prestigious award, it has very special meaning for us this year. In 2011, we embarked on a new global strategy to focus on industries and practices that we excel in while continuing to invest in our people. This award serves as a recognition that we are heading towards the right direction. I also would like to take this opportunity to thank everyone on the Hong Kong team for their continued dedication to our clients as well as to our company.”

Leung continued: “Synovate will continue to offer our clients market intelligence and insights that positively impact their bottom line. Our ability to do high value work that requires advanced expertise provides our clients with better results and outputs from each project. This means a more consistent approach, with better support and better coordination throughout the project delivery process. ”

Eliza Wong, CEO of Synovate Greater China said: “I am very grateful to see that our efforts and dedication in making the new strategies and changes have been recognised by both judging panel and marketers in Hong Kong who have participated in the survey in result of granting us the Gold Award in the market research category.”

For more information about Marketing Magazine’s Agency of the Year rankings, please visit


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