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AmeriResource Subsidiary RoboServer Announces Next Generation Self-Serve Machine for Fast-Food Restaurants


LAS VEGAS, NV, Feb. 10/2005 -- AmeriResource Technologies, Inc. (OTC BB: AMRE) announces that its subsidiary, RoboServer Systems Corp., unveils the next generation version of its flagship system, the RoboServer Systems Self-Serve Machine.

RoboServer’s flash video presentation of the Self-Serve Machine in action can be viewed by clicking the following link:

RoboServer’s kiosk-like Self-Serve Machine is similar to an ATM machine or self-checkout stand found in grocery stores -- but its proprietary software systems are designed specifically for self-ordering at fast-food and quick-serve restaurants. Customers can process their own orders by selecting a few buttons on the touch-screen, pay for their order with the machine’s bill acceptor or credit card processor, and pick up their order at the counter.

RoboServer’s next generation Self-Serve Machine includes a 17" touch-screen monitor, bill/coin acceptors and dispensers; as well as RoboServer’s proprietary self-serve software that utilizes a system management tool allowing managers to configure and update the system’s user-interface and food menu on site at the restaurant location or remotely from a central corporate office location.

“With the acceptance of self-serve in other applications such as ATMs and pay-at-the-pump gas stations, Americans have become accustomed to self-serve and self-checkout and are now demanding self-serve machines in fast-food and quick-service restaurants,” noted the Company’s CEO, Delmar Janovec.

This consumer demand translates to better, faster, and easier service for the customer throughout the ordering experience -- and the next generation RoboServer Self-Serve Machine will allow just that. Additionally, self-serve can create drastic labor savings for the client restaurant.

“There are more than 115,000 fast-food restaurants in the U.S. alone, and that is the market that we are targeting for deployment of our machine. We feel that in the next couple of years we will see that almost every fast-food restaurant in the country will be using self-serve machines, as compared to a very small percentage today. This translates to a tremendous opportunity for RoboServer to deploy our next generation machine and services,” commented Janovec.

RoboServer’s Self-Serve Machines are built from the highest-quality hardware components from leading manufacturers such as Dell Computer, Semtek, and Kiosk Information Systems (KIS). The machine, running RoboServer Systems’ proprietary software, is powered by a Dell Optiplex GX280 computer system.

RoboServer’s Self-Serve Systems can be effective in:

-- Increasing restaurant revenue by delivering more consistent up-sell and cross-sell opportunities
-- Increasing restaurant revenue by boosting capacity during peak hours
-- Decreasing the restaurant’s cost of labor and labor redeployment
-- Increasing customer satisfaction

For sales, licensing, and Sales Distributor information, please contact RoboServer’s sales department at (866) 893-0229 or
More company information is available at Investors and media can receive a free investor kit for RoboServer Systems Corp. by contacting Investor Relations at or (866) 893-0229.


RoboServer Systems has developed and deployed Point of Sale and Self-Serve software technology for the restaurant industry for more than three years.

The Company’s key growth product suite is the RoboServer Self-Serve System -- a software and hardware terminal that allows fast-food customers to order and purchase their own food and beverages, reducing the costly expense of employee services and reducing customer order time.

Similar technology has been proven and deployed in large grocery and hardware chains throughout the United States because Self-Serve technology reduces costs for businesses, and reduces ordering time for customers. Self-Serve technology is an industry-changing technology that will become significantly more prevalent in fast food over the next few years. Self-serve technology is a strong growth industry that demonstrates an easily quantifiable return on investment to client restaurants, even in soft economies.

The information contained in this press release may include forward-looking statements. Forward-looking statements usually contain the words “estimate,” “anticipate,” “believe,” “expect,” or similar expressions that involve risks and uncertainties. These risks and uncertainties include the Company’s uncertain profitability, need for significant capital, uncertainty concerning market acceptance of its products, competition, limited service and manufacturing facilities, dependence on technological developments and protection of its intellectual property. The Company’s actual results could differ materially from those discussed herein. Factors that could cause or contribute to such differences are discussed more fully in the “Risk Factors,” “Management’s Discussion and Analysis or Plan of Operation” and other sections of the Company’s Form 10-KSB and other publicly available information regarding the Company on file with the Securities and Exchange Commission. The Company will provide you with copies of this information upon request.


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