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‘Collaborate to Survive’ says report from Atos Origin and leading analyst firm on future of consumer products industry


Paris, 9 May 2006 - Collaboration is the key to survival for consumer products companies, according to a special report out today from a leading analyst company, commissioned by, IT services company, Atos Origin. Senior level executives of global consumer industry leaders were interviewed, including Gillette, Heineken, Kraft Foods, LMN (Airmiles), Maxxium, Metro, KarstadtQuelle, Philips, Procter & Gamble and Unilever.

After years of transformation in consolidation, globalization and outsourcing, companies who create, manufacture, distribute and retail consumer products need to unearth a new way to improve their businesses. This special report, entitled ‘Achieving Collaborative Excellence in the Consumer Products Value Chain’, finds that new forms of collaboration between these companies can achieve greater product innovation and consumer intimacy, leading to competitive advantage for the future.

It shows collaboration across the value chain, from R&D through to manufacturing, distribution and information technology, as a path to top-line revenue growth and higher profit margins, and highlights a number of best practices of collaborative excellence.

Atos Origin commissioned the report from IDC in order to identify drivers for change within the consumer products and retail market. Dominique Illien, Management Board Member and Executive Sponsor for the Consumer Products and Retail market for Atos Origin, says: “It is crucial for us to understand the impact of market change on the industry. Identifying drivers for change enables us to develop IT systems to support it. Technology is a fundamental business transformation tool and collaboration between companies spanning a number of different markets requires IT systems that ‘speak’ to each other – allowing the practical application of such collaboration to be successful.”

Atos Origin is a global leader in the delivery of consulting and IT services in the consumer market. It delivers reliable end-to-end solutions and has a blue-chip customer base including major manufacturing and retail organizations. The company’s annual revenue in this sector - a combination of discrete manufacturing, process industries and retail - is close to EUR 1.7 billion.

* Abstract of complete survey can be downloaded here:
* Full report available on demand

About Atos Origin
Atos Origin is an international information technology services company. Its business is turning client vision into results through the application of consulting, systems integration and managed operations. The company’s annual revenues are EUR 5.5 billion and it employs over 47,000 people in 40 countries. Atos Origin is the Worldwide Information Technology Partner for the Olympic Games and has a client base of international blue-chip companies across all sectors. Atos Origin is quoted on the Paris Eurolist Market and trades as Atos Origin, Atos Euronext Market Solutions, Atos Worldline and Atos Consulting.


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