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Synovate Business Consulting expands in Middle East-North Africa (MENA); announces management team


INDIA — Synovate Business Consulting (BC), the strategic consulting arm of top four global custom market research firm Synovate, has expanded in the Middle East-North Africa region (MENA), and announced a new top team there.

Karthik Ramamurthy, head of Synovate BC India will now lead Middle East-North Africa (MENA) and India, while Rashid Al Banna, a management consultant with 17 years of experience, will lead Synovate BC operations for the UAE and Kingdom of Saudi Arabia. Ramamurthy has major growth ambitions for MENA: "We have been remotely servicing clients in MENA for a long time, and to further give impetus to our presence, we have recruited Al Banna as another senior resource for our clients there.

“Further, we are uniquely positioned in the marketplace: our clientele derives value from our ability to provide robust market intelligence, enabled through Synovate’s strong global presence; and clients partner with us to realize their global ambitions based on our proven strategy tools, to get a firm foothold in new markets and expand in existing ones,” Ramamurthy said.

Al Banna, who is well versed on business growth in MENA, sees immense potential in the region. “These are quite encouraging times for business, with the recovery now on track in our region following the tough global recessionary period. Synovate is uniquely positioned to be a partner in the growth of our global and regional clients as our expertise in emerging market business advisory services is empowered by our dual market research and business consulting capabilities under one roof. As I am from the MENA area, I take pride in our region and identify with its business leaders who turn to us for mission-critical advice on how to solve a range of complex business issues and challenges. I also have a passion for building the sorts of trusting long-term client relationships that serve as the core of Synovate’s commitment to them and which resonates with the local culture here.”

About Synovate Business Consulting

Synovate Business Consulting (BC) is the strategic business unit that assists clients globally to enter, evolve and expand in emerging and developed markets through fact based market analysis. BC has been assisting clients with their growth strategies since 1994 and has a strong track record with more than 1,700 consulting engagements covering markets globally. The areas of specialization include market opportunity assessment, competitive analysis, new product development, distribution channel and value chain analysis, market entry strategy, and partner diligence.

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About Synovate

Synovate, the market research arm of Aegis Group plc, generates insights to help clients drive competitive brand, product and customer experience strategies. A truly borderless company with offices in over 60 countries, our approach combines best in class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients’ specific requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes. For more information, visit

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